The trademark PureLine was filed by CWS International GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on September 5, 2021, and received undefined oppositions.
Opposition Proceedings
There are undefined Oppositions claimed against trademark.
The first opposition filed on December 6, 2021 by GOJO Industries, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by ISERN PATENTES Y MARCAS, S.L. and its proceedings were handled in English The second opposition filed on November 25, 2021 by Sinomax USA Inc. on Likelihood of confusion. the opponent was represented by ELZABURU, S.L.P. and its proceedings were handled in English
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
The Refusal with reference B 018525934 was partially rejected according to Article 7(1)(b) EUTMR with decision issued on January 6, 2025 by the EUIPO. The Opposition with reference B 003159055 was rejected according to Article 8(1)(b) EUTMR with decision issued on February 6, 2023 by the EUIPO. The Opposition with reference B 003159846 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on September 24, 2023 by the EUIPO. The Appeal with reference B R2310/2023-5 was Other according to Article 68(1) EUTMR with decision issued on March 30, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 3 with following description of goods:
Bodycare preparations, Products for beauty treatments, And in particular soap, foam wash, Gels, Skin care preparations, Hand lotions, Hand creams, Pre-moistened cosmetic wipes, Deodorants and antiperspirants, Impregnated cloths for cosmetic use, Impregnated moist tissues for cleaning for personal use, Skin fresheners
Goods of paper or cellulose for personal hygienic or sanitary use, Including Refreshing wipes, hand towelettes, Pre-moistened cosmetic wipes, Pre-moistened towelettes impregnated with a detergent for cleaning, Pocket handkerchiefs, Hygienic paper, All the aforesaid goods being impregnated with cosmetic active substances
Cleaning and fragrancing preparations, Especially Oils for perfumes and scents, Household fragrances, Air fragrancing preparations, Essential oils and aromatic extracts, Essential oils for use in air fresheners.
The mark was filed in class 5 with following description of goods:
Air purifying preparations, Deodorants other than for personal use, Preparations for the neutralising of odours, Air deodorizing preparations, Toilet deodorants
Disinfectants and Sanitisers, Especially For hygienic and sanitary purposes
Antiseptic gels and sprays for use on hard surfaces
Cleaning cloths impregnated with disinfectant for hygiene purposes
Goods of paper or cellulose for personal hygienic or sanitary use, in particular disinfectant wipes, toilet linen, Napkins and serviettes, Pocket handkerchiefs, Hygienic paper, All the aforesaid goods being impregnated with disinfectants.
The mark was filed in class 11 with following description of goods:
Sanitary installations, water supply and sanitation equipment, specifically Sanitary fittings Including Components of sanitary installations and apparatus, Toilets [water-closets], Toilets, portable, Urinals being sanitary fixtures, Toilet seats, Toilet seats, Hydrants for water supply, Risers [parts of sanitary installations]
Dispensers, Not of metal, Relating to the following fields: Public toilets, Hygiene rooms, Sanitary areas, Washrooms, Toilets [water-closets]
Dispensers, Not of metal, In relation to the following goods: Air refreshers
Disinfectant dispensers for toilets
Air treatment equipment, specifically Air deodorizing apparatus, Air purifying apparatus and Air cleaning apparatus
Personal heating and drying implements, specifically Hand drying apparatus for washrooms, Hot air drying apparatus, refrigerated air dryers.
The mark was filed in class 16 with following description of goods:
Paper
Disposable paper products, Namely toilet paper, Towels of paper, Handkerchiefs, napkins, Napkins of cellulose for cosmetic purposes, Paper pads for changing diapers, Hygienic hand towels of paper
Rubbish bags and refuse sacks (of paper or of plastic)
Printed matter
Manuals for instructional purposes.
The mark was filed in class 20 with following description of goods:
Furniture and furnishings, Especially, Wall cupboards, Washstands, Mirrored cabinets, Mirrors (silvered glass), Hat hooks and door hooks, in relation to the following fields: Public toilets, Hygiene rooms, Sanitary areas, Washrooms, Toilet rooms
Paper towel and toilet seat cover dispensers [fixed, not of metal]
Toilet paper dispensers, fixed, not of metal.
The mark was filed in class 21 with following description of goods:
Cleaning articles
Cosmetic and toilet utensils, In particular dustbins, Waste paper baskets
Cleaning utensils, in relation to the following fields: Bathroom, Wash bowls, Especially, Cloths for cleaning, Mops, Mop wringers, Microfibre cloths
Dispensers, in relation to the following goods: Soaps, Liquid soap, foaming soaps, Gels, skincare creams, body cleansing, disinfectant products, Sanitisers, Cleaning and dusting preparations, Air fragrancing preparations, Air freshening preparations, air purification products, Paper cloths, paper towels, toilet paper, Cloth towels
Bathroom equipment, Namely soap dispensers, Soap holders and soap dishes, Toilet paper holders, Toilet brushes, Water closet brush holders, Water closet brush holders, Toothbrushes, Toothbrush containers, Floss for dental purposes
Boxes for dispensing paper towels, Boxes for dispensing paper tissue, Toilet paper dispensers, Disposable gloves dispensers, Sanitary bag dispensers, Mouthwash dispensers, Dispensers for detergents, Shaving dishes.