The trademark TRUVIEW was filed by Market Track, LLC, a Limited Liability Company (the "Applicant"). The application was published for oppositions on October 24, 2021, and received one opposition filed on January 23, 2022 by Google LLC on Likelihood of confusion. the opponent was represented by GRÜNECKER and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 23, 2022
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer application software for mobile phones, handheld computers and tablets, namely, software for database management, providing a database and an on-line database in the field of transaction processing to upload transaction data, provide statistical analysis, and produce notifications and reports
Computer software for application and database integration, creating searchable databases of information and data, evaluating the effectiveness of advertisements in retailer circulars, the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of data and information, and for researching sales and advertising trends and advertising effectiveness
Database management software for market assessment, analysis of market and marketing research data and statistics: Downloadable computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface
Downloadable computer software for generating market reports and studies, conducting business market and marketing research, tracking consumer behavior and consumer trend analysis, and tracking and reporting of retailer advertisements.
The mark was filed in class 35 with following description of goods:
Advice and information about customer services and product management and prices on internet sites in connection with purchases made over the internet
Analysis of market and marketing research data and statistics
Analyzing and compiling business data
Business consultancy services, namely, competitive business analysis and monitoring of competitors' sales activities at all levels of distribution
Business consulting and information services in the field of business intelligence
Business information management
Business research and data analysis services in the field of retailing
Business research services, namely, tracking competitive advertising for others
Business services, namely, administration of a program for providing business intelligence services
Collection and systematization of information into computer databases
Collection of market and marketing research information
Compiling and analyzing statistics, data and other sources of information for business purposes
Computerized market and marketing research services
Conducting business and market and marketing research surveys and studies
Consulting in the nature of analyzing and reporting sales activities at all levels of distribution
Consumer market and marketing research and consulting related thereto
Market and marketing analysis and research services
Market and marketing assessment services
Market and marketing reports and studies
Market and marketing research and business analyses
Market and marketing research and market and marketing intelligence services
Market and marketing research by means of a computer database
Market and marketing research consultation, services and studies
Market and marketing segmentation consultation
Market and marketing study and analysis of market and marketing studies
Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means and/or in the field of conducting consumer tracking behavior research, consumer trend analysis and consumer market and marketing research
Online business research services that allow users to obtain market and marketing data, analysis, and reports
Preparation of business reports
Promoting, advertising and marketing the online databases and electronic publications of others
Providing an on-line computer database in the field of locating products, describing products, rating products, pricing products and comparing prices of products
Providing business, market and marketing intelligence services
Providing data analytics and business intelligence for marketing and management purposes
Providing market and marketing research services for others in the form of tracking and reporting advertisements placed by retailers in print and other forms of media in various markets
Providing pricing information about the goods and services of others via the global computer network
Providing market and marketing research information and market and marketing reports
Statistical analysis and reporting services for business purposes
Statistical evaluations of market and marketing data.
The mark was filed in class 42 with following description of goods:
Brand protection services, namely, anti-counterfeiting consulting in the fields of brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents
Data mining services in the fields of price information and market availability, electronic data storage
Online computer services, namely, providing a search engine for obtaining information and data relating to intellectual property abuse and seller advertising violations from websites on a global computer network
Providing a web site featuring temporary use of on-line non-downloadable software for data analysis in the field of retailing and for researching sales and advertising trends and advertising effectiveness
Providing online non-downloadable Internet-based system application featuring technology enabling users to research, analyze, and generate reports related to consumer market and marketing data
Providing online nondownloadable software for information and data collection, measurement, analytics and manipulation in the fields of market research, marketing research, market intelligence, marketing intelligence, business intelligence, business analytics and business reporting and for market research, marketing research and business intelligence
Providing software as a service (SAAS) featuring software for providing business, market and marketing analytics, competitive business analysis, information management, data management, information integration, business intelligence functions, monitoring, analyzing, and reporting on information available about other companies for business purposes
Providing software as a service (SAAS) featuring software for analyzing business data for purposes of business intelligence analytics and reporting, for data analysis in the field of retail, and for the visual and analytic review of promotional, brand and e-commerce activity in a variety of media types in the field of market and marketing research
Providing software research tool
Providing temporary use of non-downloadable computer software for evaluating the effectiveness of all individual ad blocks within each retailer circular
Web based programs that provide business intelligence, namely, providing temporary use of online non-downloadable software to search and analyze promotional advertising information and associated reports and graphs
Providing temporary use of web-based software application and user interface that provides real-time product information
Data feeds and/or API data integration tools to provide data sets to integrate with third party systems and client specific databases and software
Services, namely, providing temporary use of online software applications that alert and provide insights for new product introductions and product lifecycle stages within the retail marketplace
Services, namely, providing temporary use of online software applications that provide recommendations and work-flow and action management tools in areas including adding products to a retailer's assortment, purchasing and placing advertising/media and search engine optimization within retailer sites
Services, namely, providing temporary use of online software that provides data and market estimates for sales-share and consumer demand across online retailers and for omni-channel
Services, namely, providing temporary use of online software for retailers to manage promotional advertising requests, approvals, placement, and production workflows from their brand supplier partners
Services, namely, providing temporary use of online software applications that incorporate consumer viewing habits and provide media targeting and advertising services to measure impact of advertising campaigns
Services, namely, providing temporary use of online software applications that analyze consumer behavioral data and create prediction methods and engines that forecast or predict consumer behavior or impact
Providing temporary use of web based programs that provide business intelligence, namely, providing an online computer database in the field of promotional advertising information and associated reports and graphs
Web based subscription to online non-downloadable software that allows users access to retail product and price intelligence.