The trademark UpLift was filed by Pleasure Smoking Company, a corporation established under the laws of the Kingdom of Denmark (the "Applicant"). The application was published for oppositions on October 4, 2021, and received one opposition filed on November 15, 2021 by EMPRESA MADEIRENSE DE TABACOS, S.A. on Likelihood of confusion. the opponent was represented by A.G. DA CUNHA FERREIRA, LDA. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 15, 2021
The application was filed in Danish, and Danish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003158400 was refused according to Article 8(1)(b) EUTMR with decision issued on December 6, 2022 by the EUIPO.