The trademark HI WHITE was filed by Brilliant Smile Sweden AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on October 21, 2021, and received one opposition filed on January 19, 2022 by Nesperta on Likelihood of confusion. the opponent was represented by Suchowiecki, Marek and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 19, 2022
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
The Appeal with reference B R0241/2023-1 was Application rejected according to Article 8(1)(b) EUTMR with decision issued on November 20, 2023 by the EUIPO. The Opposition with reference B 003162511 was refused according to Article 8(1)(b) EUTMR with decision issued on November 30, 2022 by the EUIPO.