The trademark BECOS was filed by ALFA PARF GROUP S.P.A., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on March 1, 2022, and received one opposition filed on April 3, 2022 by Sanchez Alonso, Francisco on Likelihood of confusion. the opponent was represented by CONSIANGAR, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued April 3, 2022
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003167212 was rejected according to Article 8(1)(b) EUTMR with decision issued on June 9, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 3 with following description of goods:
Non-medicated cosmetics and toiletry preparations, Non-medicated face cleansing and washing cosmetics, Including the following goods: Creams, Granular creams, Exfoliant creams, Emulsions, Mousse, Gels, Serums, Tonic lotions, Masques, Non-medicated cosmetic preparations For dermatological use, moisturising, humectant, nutritional, lightening, anti-blemish, anti-fatigue, restructuring, filling, firming, anti-pollution preparations, Preparations for cleansing
Toning preparations, Exfoliating preparations, Purifying preparations, deep-cleansing preparations, emollients, all the aforesaid goods for face and body care and beauty, Including the following goods: Creams, Granular creams, Mousse, Masks, gels, Serums, Lotion, Milks, Peeling treatments, Scrubs, Tonic lotions, Oils, Micellar water, Mineralised waters from spas or thermal springs, ointments and lotions for restoring skin pH, sprays
Mineral bath salts and Shower gels, Non-medicated anti-ageing, remodelling, filling and restructuring cosmetics, all the aforesaid goods for face and body care and beauty, Including the following goods: Creams, eye contour creams, Creams for the contour of the lips, Mousse, Gels, Shower gels, Serums, Lotion, Oils, Masques and Mineralised waters from spas or thermal springs
Non-medicated slimming and toning cosmetics, non-medicated anti-cellulite, draining and anti-stretch mark cosmetics, Including the following goods: Gel soaps, Gels, Capsules, Masques, Oils, Creams and Massage creams and serums, Non-medicated cosmetics for hand care and beauty, Including the following goods: Hand creams, hand masques, Hand cleansers, Granular hand creams
Non-medicated cosmetics for foot care and beauty, Including the following goods: cream for the feet, Foot relief gels, Foot masks, Foot cleaning preparations, Granular foot creams, Depilatory preparations, Including the following goods: Waxes, Oils, Emulsions and Serums, Non-medicated eye cosmetics, Including the following goods: Soothing lotions and Eye soothing lotions
Sun tanning and sunscreen preparations [cosmetics], Including the following goods: Suntan lotions, Sun gels, Suntan oil and cosmetic after-sun products, Make-up and Cosmetic preparations for make-up, Including the following goods: Foundation creams, Rouges, Facial concealer, Eye liners, Cosmetic pencils, Eyebrow pencils, Eyebrow cosmetics, False eyelashes, Make-up powder
Mascara, Adhesives for cosmetic purposes, Lip glosses, Lip balms, Lipsticks, Lipstick cases, Make-up removing preparations, Including the following goods: Make-up removing milks, Make-up removal gels, Make-up removing lotions and Make-up removing creams, Tissues impregnated with make-up removing preparations, Eye makeup remover, Nail care and make-up preparations, Including the following goods: Nail varnish, Cosmetic nail creams
Nail strengtheners, Nail varnish removers, False nails, Nail art stickers, Adhesives for affixing false nails, Non-medicated trichological preparations for hair and scalp care and beauty, Including the following goods: Shampoos, Mousse, Hair mousse
Conditioning preparations for the hair, No-rinse hair conditioners, Hair masks, Non-medicated hair lotions, Non-medicated hair and scalp treatment creams, Non-medicated serums and vials for scalp protection and relief, scalp rebalancing preparations, nutritional hair ointments
Waving preparations for the hair, Permanent waving preparations, Hair straightening preparations, Hair dyes and toners, Bleaching preparations for the hair, Hair detangler, Hair rehydration preparations, hair detoxifying preparations, anti-breakage hair preparations, hair repair preparations, Hair restructuring and strengthening preparations
Cleansing preparations for use on hair, Keratin-based and collagen-based hair preparations, hair treatment gels and emulsions, Lacquers, Hair-setting preparations, Hair colour brightening preparations, no-rinse hair oils, Essential oils for the hair, Perfumes for the hair, hair fragrances, Beard dyes, After-shave lotions
Soap
Perfumery, Anti-perspirants and deodorants for personal use, Ethereal oils.
The mark was filed in class 35 with following description of goods:
Retailing and wholesaling (for others) in relation to the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up
Retailing and wholesaling (for others) in relation to the following goods: Nail care and make-up preparations, non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil
Online retail services in relation to: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up
Online retail services in relation to: Nail care and make-up preparations, non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil
Mail order retail services in relation to: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up
Mail order retail services in relation to: Nail care and make-up preparations, non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil
Sales promotion services for third parties
Sales promotion for others in the field of marketing and Merchandising services in relation to the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up
Sales promotion for others in the field of marketing and Merchandising services in relation to the following goods: Nail care and make-up preparations, Non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil
Procurement services for others
Procurement services for others, namely purchase in relation to the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up
Procurement services for others, namely purchase in relation to the following goods: Nail care and make-up preparations, Non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil
Publicity services, Advertising of goods and services of others via online communications networks
Presentation of goods on communication media, In particular via the Internet, For retailing purposes
Presentation of goods on communication media, In particular via the Internet, For retailing purposes in relation to the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up
Presentation of goods on communication media, In particular via the Internet, For retailing purposes in relation to the following goods: Nail care and make-up preparations, Non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil
Commercial management or business management assistance for industrial and commercial businesses
Consultancy and advice in franchising
Franchising consultancy relating to shops specialising in the sale of the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up, nail care and make-up preparations
Franchising consultancy relating to shops specialising in the sale of the following goods: Non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil, Franchising consultancy relating to hairdressing shops, hair salons, beauty salons and spas
Business management assistance for the establishment and/or management and promotion of stores specialising in the sale of the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up, nail care and make-up preparations
Business management assistance for the establishment and/or management and promotion of stores specialising in the sale of the following goods: Non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil, Business management assistance for the establishment and/or management and promotion of hairdressing shops, hair salons, beauty salons and spas
Providing of technical assistance for teaching and providing of training to franchisees
Technical assistance for teaching and training franchisees in relation to stores specialising in the following goods: Cosmetics, Cosmetics and cosmetic preparations for face and body care and beauty, Toiletry preparations, Sun-tanning preparations [cosmetics], Make-up and Cosmetic preparations for make-up, nail care and make-up preparations
Technical assistance for teaching and training franchisees in relation to stores specialising in the following goods: Non-medicated trichological preparations for hair and scalp care and beauty, Beard dyes, After-shave lotions, Soaps, Perfume, Antiperspirants for personal use and Deodorants for personal use, Essential oil, Technical assistance for teaching and training franchisees in relation to hairdressing shops, hair salons, beauty salons and spas
Information and consultancy for the organisation and management of sales outlets for franchising and related advertising and promotion.
The mark was filed in class 44 with following description of goods: