The trademark GEM ON was filed by Bora Creations S.L., a corporation established under the laws of the Kingdom of Spain (the "Applicant"). The application was published for oppositions on April 3, 2022, and received one opposition filed on July 3, 2022 by The Procter & Gamble Company on Likelihood of confusion. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 3, 2022
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).