The trademark SiaXperience was filed by Sia Partners, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on February 27, 2022, and received one opposition filed on May 29, 2022 by Société Internationale de Télécommunications Aéronautiques on Likelihood of confusion. the opponent was represented by REDDIE & GROSE B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 29, 2022
The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on December 11, 2022.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising agency services
Consultancy regarding advertising communication strategies
Rental of advertising space
Targeted marketing
Search engine optimization for sales promotion
Web site traffic optimization
Web indexing for commercial or advertising purposes
Business consulting services for digital transformation
Lead generation services
Advertising services to create brand identity for others.
The mark was filed in class 42 with following description of goods:
Web site design consultancy
Information technology [IT] consultancy
Creating and maintaining web sites for others
Computer programming
Logo design services
Technological consulting services for digital transformation
Computer programming services for data processing.