The trademark application OPTIMO was filed by A.S. Watson TM Limited, a corporation established under the laws of the British Virgin Islands (the "Applicant"). Application refused.
The application was filed in English (Spanish was selected as the second language).
The Refusal with reference B 018662199 was Rejected according to Article 7(1)(b) EUTMR with decision issued on August 16, 2022 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising and marketing services, namely, promoting the goods and services of others
Marketing services, namely, promoting or advertising the goods and services of others
Media buying and planning services, namely advising clients on the rental and purchase of advertising time and space for the distribution of advertising messages by means of broadcasting time, on print space, indoor space, outdoor space or digital space
Provision of data analysis in the form of collecting and analysing consumer trends and characteristics for the optimization of digital offers and promotions and for understanding and forecasts related to consumers, companies, market trends and sales
Promoting the goods and services of others by means of distributing advertising on the Internet
Advertising services, namely, promoting and marketing the goods and services of others through all public communication means
Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices
Providing advertising, marketing and promotional services, namely, development of advertising campaigns for television, print media, and web pages
Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and non-profit organizations
Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages
Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes
Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium
Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via web sites on a global computer network
Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print and online media
Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels
Dissemination services of advertisement matter
Advertisement and publicity services by television, radio, mail
Providing space at a web site for the advertisement of the goods and services of others
Consumer marketing research and consulting related thereto
Marketing consulting
Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals
Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means
Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Business consultation and management regarding marketing activities and launching of new products
Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions
Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis.