The trademark MAXON ORIGINAL was filed by Sarl Sobco, a corporation established under the laws of the People's Democratic Republic of Algeria (the "Applicant"). The application was published for oppositions on April 12, 2022, and received one opposition filed on July 11, 2022 by Intercontinental Great Brands LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by HGF B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 11, 2022
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003174486 was refused according to Article 8(5) EUTMR with decision issued on November 28, 2024 by the EUIPO.