The trademark GHAYME was filed by Cesare Vito Morisco, a national of the Italian Republic (the "Applicant"). The application was published for oppositions on March 8, 2022, and received one opposition filed on June 7, 2022 by THE SMILEY COMPANY SPRL on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BAKER & MCKENZIE and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 7, 2022
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on September 21, 2022.
The Opposition with reference B 003172387 was rejected according to Article 8(1)(b) EUTMR with decision issued on May 31, 2023 by the EUIPO.