The trademark application AXE was filed by Unilever IP Holdings B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on April 10, 2022, and it was registered by office on July 18, 2022 without any oppositions.
The application was filed in English (Spanish was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable virtual goods, namely, computer programs featuring perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing for use online and in online virtual worlds
Downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices
Downloadable software for engaging in social networking and interacting with online communities
Downloadable software for accessing and streaming multimedia entertainment content
Downloadable software for providing access to an online virtual environment
Downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments.
The mark was filed in class 35 with following description of goods:
Consumer information services
Retail store services in relation to virtual goods in the field of perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing
On-line retail store services in relation to virtual merchandise in the field of perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing
Operation and supervision of consumer loyalty and incentive schemes.
The mark was filed in class 41 with following description of goods:
Education and publication services
Publication of books, newspapers, magazines, video films and other publications, including the publication of such goods on the internet or in digital format
Organisation of events, seminars and education forums
Production of photo, films and video recordings
Providing an interactive website for virtual reality game services
Entertainment services, namely, providing on-line, non-downloadable virtual perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments
Virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices
Entertainment services, namely, online video games
Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes
Entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events
Entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events.