The trademark E was filed by Delhaize Le Lion/De Leeuw, a corporation established under the laws of the Kingdom of Belgium (the "Applicant"). The application was published for oppositions on July 4, 2022, and received one opposition filed on September 20, 2022 by Telefónica Germany GmbH & Co. OHG on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by LORENZ SEIDLER GOSSEL RECHTSANWÄLTE PATENTANWÄLTE PARTNERSCHAFT MBB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 20, 2022
The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on October 27, 2022. Change of name and professional address of the trademark registration was recorded on August 22, 2024.