The trademark CONSORCIO GRAN SERRANO was filed by CONSORCIO DEL JAMÓN SERRANO ESPAÑOL, a corporation established under the laws of the Kingdom of Spain (the "Applicant"). The application was published for oppositions on July 12, 2022, and received one opposition filed on October 9, 2022 by CARNICAS SERRANO, S.L. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by KAPLER
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on September 27, 2023.
The Opposition with reference B 003180497 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on February 26, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 16 with following description of goods:
Paper and cardboard
Printed matter
Bookbinding material
Photographs [printed]
Stationery and office requisites (except furniture)
Adhesives for stationery or household purposes
Drawing materials and materials for artists
Paintbrushes
Teaching materials [except apparatus]
Plastic sheets, film and bags for wrapping and packaging
Printers’ type, printing blocks
Printed publications
Periodicals
Periodicals
Catalogues
Pamphlets
Manuals [handbooks]
Seals [stamps]
Printed certificates
Printed awards
Promotional publications
Labels of paper
Adhesive labels.
The mark was filed in class 29 with following description of goods:
Poultry and game
Meat extracts
'Jamón Serrano' (TSG) ham
Jellies, jams, compotes
Eggs
Milk, butter, cheese, yoghurt and other dairy products
Oils and fats for food.
The mark was filed in class 35 with following description of goods:
Advertising
Business management, organisation and administration of commercial affairs
Office functions
Promotion services
Distribution of promotional matter
Demonstration of goods for promotional purposes
Promotion of fairs for trade purposes
Promoting the sale of goods and services of others through promotional events
Sales promotion for others
Market campaigns
Development of promotional campaigns
Arranging and conducting trade shows
Arranging and conducting of promotional events
Assistance in the management and operation of business or commercial functions of an industrial or commercial company
Business consulting
Market reporting services
Business consultancy services relating to the supply of quality management systems
Providing business management start-up support for other businesses
Compilation of business directories
Distribution and dissemination of advertising materials [leaflets, prospectuses, printed material, samples]
Arranging of competitions for advertising purposes.