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The trademark THE BEAUTY BEYOND was filed by THE BEAUTYAHOLIC'S SHOP S.r.l., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on July 14, 2022, and received one opposition filed on October 13, 2022 by Harvey Nichols and Company Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by LEWIS SILKIN IRELAND and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 13, 2022
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on February 25, 2024.