The trademark la bonne brosse la bonne brosse . BB was filed by LA BONNE BROSSE, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on June 20, 2022, and received one opposition filed on September 19, 2022 by BALENCIAGA on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by SANTARELLI (Société IPSIDE) and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 19, 2022
The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).