The trademark application was filed by Wella International Operations Switzerland Sàrl, a corporation established under the laws of the Swiss Confederation (the "Applicant"). The application was published for oppositions on January 16, 2023, and it was registered by office on April 25, 2023 without any oppositions.
The application was filed in English (French was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable virtual goods, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations to be used by virtual avatars
Downloadable software for the production and modification of interactive media, data, digital files, digital collectible and crypto collectible objects, namely, computer programs featuring hair styling, hair coloring, hair care preparations, hair color accessories, and non-medicated skincare preparations for use in online virtual worlds by virtual avatars and non-fungible tokens on a blockchain network featuring digital or physical products related to hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare
Downloadable mobile application software for users to browse and perform electronic transactions of retail consumer goods namely hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations in virtual online environments
Downloadable mobile application software for users to access to digital electronic content and experiences such as virtually trying on hair color on themselves or their avatar
Downloadable mobile application software to assist users in the selection of hair coloring products
Downloadable mobile application software to provide information and tutorials in the field of hair color, beauty trends, hair care and hair styling trends, hair color application tips and hair product recommendations
Downloadable mobile application software to provide hair salon locator services
Computer programs featuring hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for use online and in online virtual worlds
Downloadable digital contents, namely video clips, photography, music, audio recordings, digital art, digital assets relating to cosmetics and beauty products
Digital files using blockchain-based software technology, smart contracts and non-fungible tokens for use in virtual online environments
Computer hardware and software, downloadable, for automating business activities for hair salons and spas, managing inventory and product ordering for smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp
Computer hardware and software, downloadable, for operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking
Mobile devices and connected devices for automating business activities for hair salons and spas, managing inventory and product ordering for smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services
Mobile devices and connected devices for operating and tracking user data from hair and scalp scanners for the cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking.
The mark was filed in class 35 with following description of goods:
Online retail store and online retail store services featuring goods related to hair care preparations, hair styling preparations, hair coloring preparations, hair color accessories, and non-medicated skincare and the bringing together, for the benefit of others, of a variety of hair care, styling and coloring services as well as skin care services enabling consumers to conveniently compare and purchase those services
Online retail store and online retail store services featuring virtual goods related to hair care preparations, hair styling preparations, hair coloring preparations, hair color accessories, and non-medicated skincare and the bringing together, for the benefit of others, of a variety of hair care, styling and coloring services as well as skin care services enabling consumers to conveniently compare and purchase those services
Provision of an online marketplace for buyers and sellers of downloadable digital art images authenticated by non-fungible tokens (NFTs), digital animated and non-animated designs and characters, avatars, digital overlays, skins
Membership services and customer loyalty programs that include access to events, programs, and access to or ability to modify digital or physical products
Providing incentive award programs for customers and members
Advertising services, all in the field of beauty
Promotion of computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices
Retail store services featuring computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices
Wholesale store services featuring computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices
Arranging and concluding commercial transactions on behalf of third parties in the nature of a commercial intermediary.
The mark was filed in class 41 with following description of goods:
Entertainment services, namely, the online provision of virtual hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments and created for entertainment purposes
Entertainment services in the nature of organizing, arranging, and hosting virtual performances, social entertainment events and beauty shows for entertainment purposes
Online business education and training services, related to the use and sale of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for use in virtual, augmented and mixed reality contexts
Educational and entertainment services, namely, providing non-downloadable pre-recorded online videos in the field of cosmetics, skincare, haircare, and beauty products and in retail training and merchandising training, all for the proper recommendation and sale of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations
Entertainment services, namely, providing virtual goods, digital media, digital files and digital assets, namely hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations, authenticated by blockchain tokens, digital tokens and non-fungible tokens (NFTs)
Entertainment services, namely, providing on-line, non-downloadable virtual goods, images, and videos featuring hair care preparations, hair styling preparations, hair coloring preparations, hair color accessories, and non-medicated skincare.
The mark was filed in class 42 with following description of goods:
Providing on-line non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets
Providing temporary use of on-line non-downloadable computer software for use as a digital wallet
Providing on-line non-downloadable computer software for enabling users to electronically create, store, send, receive, accept, exchange, and transmit digital assets based on the blockchain technology
Providing a metaverse (online platform) for people to browse, accumulate, buy, sell, and trade virtual hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations
Providing an on-line virtual environment (online platform) for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets
Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds
Providing user authentication services using blockchain-based software technology
Providing software and technology solutions for the purpose of product and document authentication and tracking, and brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents
Development of computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices
Technical and technological consulting services relating to computer hardware and software, mobile devices and connected devices.
The mark was filed in class 44 with following description of goods:
Beauty consultation services, namely online hair care, styling and color consultation services to assist consumers in selecting hair treatment, styling and color product
Providing a web site for hair colorists and beauty salon professionals that features information about the use and selection of hair color, hair care products, and hair treatments
Beauty consultation services for avatars namely online hair care, styling and color consultation services to assist avatars in selecting hair treatment, styling and color product in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof
Virtual salon services for avatars namely online hair care, styling and color consultation services to assist avatars in selecting hair treatment, styling and color product in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof.