The trademark application Mezure was filed by GfK SE, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on July 24, 2022, and it was registered by office on October 31, 2022 without any oppositions.
The application was filed in English (German was selected as the second language).
Change of name and professional address of the trademark registration was recorded on April 3, 2023.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer software
Computer software including for mobile applications
Downloadable applications including for mobile devices
Computer software including for use in market research, advertising research and business research
Computer software including for monitoring and analyzing consumer purchasing behavior and consumer product consumption behavior.
The mark was filed in class 35 with following description of goods:
Market research
Advertising research
Business research
Provision of information including in relation to advertising, sales and consumer behavior
Collection and compilation of statistical data including for use in market research, advertising research and business research
Market research including in relation to consumer behavior
Market forecasting including analysis of market trends
Audience rating determination for communications media including digital streaming, television and radio
Designing and conducting surveys, polls and studies for use in market research, advertising research and business research
Statistical evaluation of data obtained by conducting research, surveys, polls, and studies
Preparation of business reports including in relation to market research, advertising research and business research
Sales volume tracking
Business management consultancy, business organization consultancy, business consultancy
Brand performance consultancy.
The mark was filed in class 38 with provision of access to online computer databases including in relation to market research, advertising research, business research and sales information.
The mark was filed in class 42 with following description of goods:
Software as a service [SaaS]
Providing temporary use of online non-downloadable computer software
Providing temporary use of online non-downloadable computer software including for use in market research, advertising research, business research, market forecasting and sales information
Technological research
Technological research including in relation to device and internet usage behavior
Technological research including by means of web analytics.