The trademark PLATFORCE was filed by PLATFORCE LIMITED, a corporation established under the laws of the Republic of Cyprus (the "Applicant"). The application was published for oppositions on June 13, 2022, and received one opposition filed on September 13, 2022 by Salesforce, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Nordemann Czychowski & Partner Rechtsanwältinnen und Rechtsanwälte mbB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 13, 2022
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
The Opposition with reference B 003178628 was refused according to Article 8(1)(b) EUTMR with decision issued on November 9, 2023 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Administrative assistance in responding to calls for tenders
Administrative assistance in responding to requests for proposals [RFPs]
Advertising and publicity
Advertising agency services
Publicity agency services
Production of advertising films
Advisory services for business management
Business appraisals
Business auditing
Business efficiency expert services
Business management and organization consultancy
Business management consultancy
Business management assistance
Business organization consultancy
Business research
Professional business consultancy
Providing business information
Providing business information via a website
Business consulting services for digital transformation
Commercial intermediation services
Commercial or industrial management assistance
Compilation of information into computer databases
Compilation of statistics
Computerized file management
Computerized management of medical records and files
Consultancy regarding advertising communication strategies
Consultancy regarding public relations communication strategies
Consumer profiling for commercial or marketing purposes
Corporate communications services
Development of advertising concepts
Layout services for advertising purposes
Lead generation services
Market intelligence services
Market studies
Marketing
Marketing consultancy
Marketing research
Marketing consulting
Marketing in the framework of software publishing
Modelling for advertising or sales promotion
Outsourced administrative management for companies
Outsourcing services [business assistance]
Procurement services for others [purchasing goods and services for other businesses]
Registration of written communications and data
Scriptwriting for advertising purposes
Systemization of information into computer databases
Targeted marketing
Updating and maintenance of data in computer databases
Updating and maintenance of information in registries
Updating of advertising material
Web indexing for commercial or advertising purposes
Website traffic optimization
Website traffic optimisation
Word processing.
The mark was filed in class 42 with following description of goods:
Artificial intelligence consultancy
Computer programming
Computer security consultancy
Computer software consultancy
Computer software design
Computer software design and development
Computer system analysis
Computer system design
Computer technology consultancy
Rental of computer software
Computer programming services for data processing
Providing virtual computer systems through cloud computing
Conversion of computer programs and data, other than physical conversion
Conversion of data or documents from physical to electronic media
Creating and designing website-based indexes of information for others [information technology services]
Creating and maintaining websites for others
Data encryption services
Data security consultancy
Design of computer-simulated models
Design of prototypes
Development of computer platforms
Duplication of computer programs
Electronic data storage
Graphic arts design
Graphic design of promotional materials
Hosting computer websites
Information technology [IT] consultancy
Information technology services provided on an outsourcing basis
Providing information relating to computer technology and programming via a website
Installation of computer software
Internet security consultancy
Logo design services
Maintenance of computer software
Monitoring of computer systems by remote access
Monitoring of computer systems for detecting unauthorized access or data breach
Monitoring of computer systems to detect breakdowns
Off-site data backup
Platform as a Service [PaaS]
Recovery of computer data
Rental of data centre facilities
Research and development of new products for others
Research in the field of telecommunications technology
Research in the field of artificial intelligence technology
Server hosting
Software as a service [SaaS]
Consulting services in the field of software as a service [SaaS]
Software as a service [SAAS] services
Software development in the framework of software publishing
Software engineering services for data processing
Technological consultancy
Technological research
Technological consulting services for digital transformation
Telecommunications technology consultancy
Updating of computer software
User authentication services using single sign-on technology for online software applications