The trademark application RTL AdAlliance was filed by RTL Group Markenverwaltungs GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on August 9, 2022, and it was registered by office on November 16, 2022 without any oppositions.
It was designated 'Basic Application' for International Application 1727407 at the World Intellectual Property Organization (WIPO).
The application was filed in English (French was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising for the purpose of delivering media campaigns via TV, radio and Internet platforms via a network
Advertising agency services
Advertising solutions
Advertising analysis
Marketing
Business and consumer research and analysis
Market research
Media marketing solutions
Providing bespoke advertising, marketing and media marketing solutions
Media planning
Media marketing campaigns
Preparation, development and organisation of promotional or advertising campaigns
Benchmark analysis
Business consulting services in the fields of marketing and advertising on a global computer information network
Conducting business marketing and advertising research and surveys
Computerized database management services
Market intelligence services
Business intelligence services
Preparation and realisation of media and advertising plans and concepts
Preparation and dissemination of advertisements
Preparation and dissemination of advertising material and documentation
Arrangement of advertising
Provision of advertising space, time and media
Provision of advertising space on electronic media
Rental of advertising space
Rental of advertising time on communication media
Rental of advertising material
Publication of advertising texts
Exhibition services for advertising and commercial purposes
Sales promotion (for others)
Promotional services
Providing commercial and market information to consumers
Auctioneering
Brokerage of advertising space for on-demand audiovisual services provided via the Internet
Arranging of collective buying
Commercial evaluation
Preparation of competitions of advertising sales
Organisation of promotions using audiovisual media
Sales promotion using audiovisual media
Providing advertising services, market research, market intelligence, and business intelligence services in the fields of media entertainment, media advertising, media audience measurement and analytics and media audience data
Providing advertising services, market research, market intelligence, and business intelligence services in the media industry fields of television, video, internet video, video-on-demand, video and computer games, online games, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media consumption
Advertising via data banks and networks
Market research services, namely, media research services for audience viewership, participation, and demographics
Media industry research services in the fields of television programme ratings, statistics, and analytics, and new media product trends and developments for business and advertising purposes
Providing market reports, studies, data, statistics, and analytics related to media advertising, media advertising solutions, audience measurement and audience data
Media monitoring and analytics services, namely, monitoring, reporting, and analysing consumer consumption of media for television, video, internet video, video-on-demand, video and computer games, online games, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media consumption for business purposes
Data collection, measurement, analytics, and manipulation in the fields of market research, market intelligence, and business intelligence related to media consumption, media audience demographics and preferences, and media-related advertising, marketing, promotion, and sales
Collecting, generating, and reporting media audience measurement and analytics and media audience data based on television, video, video-on-demand, video and computer games, online games, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media consumption for use in the entertainment and media industry field and on media-related advertising for business purposes
Public opinion polling for business or advertising purposes
Public opinion polling for business or advertising purposes, namely, monitoring consumer behaviour and preferences via a global computer information network
Evaluating the impact of advertising on audiences
Collection and systematization of data for use in the management and optimization of advertising campaigns
Compiling and providing an on-line computer database in the field of entertainment media and in the field of monitoring consumer behaviour and preferences via a global computer information network for business purposes
Audience measurement services in the media industry fields of television, video, internet video, video-on-demand, video and computer games, online games, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media consumption
Computerised file and database management
Providing online computer databases featuring business intelligence in the fields of media entertainment, media advertising, media audience measurement and analytics and media audience data
Information, consultancy, advice, support and guidance relating to the aforesaid.
The mark was filed in class 38 with following description of goods:
Broadcasting services
Online broadcasting
Radio, television, satellite, audio and cable broadcasting and transmission services
Multimedia, audio and video broadcasting via the internet and other communications networks
Satellite transmission
Electronic mail
Providing of private and secure real-time electronic communications over a computer network
Data communication by electronic mail
Electronic dispatch of images and photographs via a global computer network
Electronic messaging
Sending, receiving and transfer of electronic messages
Transmission of text, data, sound and/or images via satellite, cable, wire, fibre or ether, or via electronic means
Transmission by digital means and via the Internet of graphical data, audio or video
Transmission of video, film, visual aids, images, texts, photographs, games, user-generated content, audio content and information via the Internet
Transmission, broadcasting and reception of audio, video content, still and moving images, text and data
Telecommunication services
Telecommunication services provided via platforms and portals on the Internet and other media
Telecommunications being online services, On-Demand and other multimedia services
Telecommunications in the field of video-on-demand (VOD), interactive television, Free TV, Pay TV, all of the aforesaid services provided using all available means of distribution, in particular terrestrial distribution, distribution via cable, distribution via satellite, DSL, digital distribution
Transmission of messages and images
Communication support services
Provision and operation of telecommunication services in the nature of remote transaction applications aimed at offering and selling goods and services
Telecommunication services for conducting transactions between users
Telecommunication services for conducting transactions between users and an operator