The trademark application myEL Club was filed by Luxottica Germany GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on September 19, 2022, and it was registered by office on December 27, 2022 without any oppositions.
It was designated 'Basic Application' for International Application 1720427 at the World Intellectual Property Organization (WIPO).
The application was filed in German (English was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Optical goods
Glasses, sunglasses and contact lenses
Cases for sunglasses
Chains for sunglasses.
The mark was filed in class 35 with following description of goods:
Advertising
Business consultancy and advisory services
Marketing research
Marketing
Promotion services
Designing, organising and conducting of customer loyalty systems for advertising purposes
Attracting customers and customer care by means of mail advertising (mailings)
Planning, developing and conducting of advertising initiatives for sales promotion, for others
Sponsoring in the form of advertising
Collating, maintenance and systematic ordering of data in computer databases
Price comparison services
Loyalty, incentive and bonus program services
Market canvassing
Sales account management
Management of customer loyalty, incentive or promotional schemes
Administration of customer loyalty and incentive schemes
Customer club services, for commercial, promotional and/or advertising purposes
Organisation, operation and supervision of incentive and loyalty schemes
Loyalty scheme services
Administration of loyalty and incentive schemes
Organisation, operation and supervision of an incentive scheme
Organisation and support of customer loyalty systems.
The mark was filed in class 36 with following description of goods:
Distribution of data carriers, for entering bonus transactions, in particular credit cards and cheque cards containing machine-readable identification data and/or information, in particular magnetic cards and chip cards being smart cards (included in class 36)
Issuing of electronic payment cards, in relation to the following fields: Bonus schemes and Reward programmes
Provision of prepaid cards and tokens
Issue of tokens, coupons and vouchers of value
Issuing tokens of value as part of a customer membership scheme
Issuing of customer cards for bonus and incentive schemes.
The mark was filed in class 38 with Providing access to a platform for a customer loyalty scheme, in particular a bonus or reward scheme on a computer network.