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EUTM file information

018728352

Loyall

July 5, 2022

Trademark Summary

The trademark Loyall was filed by Loyall AS, a corporation established under the laws of the Kingdom of Norway (the "Applicant"). The application was published for oppositions on July 26, 2022, and received one opposition filed on October 26, 2022 by Loyal Systems Innovation GmbH on Likelihood of confusion. the opponent was represented by HAUCK PATENTANWALTSPARTNERSCHAFT MBB and proceedings were handled in German, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 26, 2022

The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).

The Opposition with reference B 003181844 was refused according to Article 8(1)(b) EUTMR with decision issued on July 31, 2023 by the EUIPO.

Goods And Services

  • The mark was filed in class 35 with following description of goods:
    1. Marketing
    2. Administration of loyalty programs involving discounts or incentives
    3. Online marketing
    4. Targeted marketing
    5. Advertising, marketing and promotional consultancy, advisory and assistance services
    6. Loyalty, incentive and bonus program services
    7. Distribution of advertising, marketing and promotional material
    8. Administration of incentive award programs to promote the sale of the goods and services of others
    9. Administration relating to marketing
    10. Advertising and marketing services provided via communications channels
    11. Affiliate marketing
    12. Marketing research
    13. Promoting the goods and services of others by means of a loyalty rewards card scheme
    14. Promoting the goods and services of others by means of a preferred customer program
    15. Promoting the goods and services of others through discount card programs
    16. Administrative loyalty card services
    17. Administration of loyalty rewards programmes
    18. Administration of loyalty rewards programs
    19. Administration of loyalty and incentive schemes
    20. Organisation and management of customer loyalty programs
    21. Market research services regarding customer loyalty
    22. Administration of customer loyalty and incentive schemes
    23. Management of customer loyalty, incentive or promotional schemes
    24. Administration of loyalty rewards programs featuring trading stamps
    25. Organisation of customer loyalty programs for commercial, promotional or advertising purposes.
  • The mark was filed in class 42 with following description of goods:
    1. Software as a service [SaaS]
    2. Hosting services, software as a service, and rental of software
    3. Software development, programming and implementation
    4. Design and development of data processing systems
    5. Development of systems for the processing of data
    6. Research in the field of artificial intelligence technology
    7. Platforms for artificial intelligence as software as a service [SaaS]
    8. Software as a service [SaaS] featuring computer software platforms for artificial intelligence
    9. Software as a service [SAAS] services
    10. Software as a service [SaaS] featuring software for machine learning.