The trademark THE HONEY FRIENDS was filed by AM PLAY, UNIPESSOAL, LDA., a corporation established under the laws of the Portuguese Republic (the "Applicant"). The application was published for oppositions on August 16, 2022, and received one opposition filed on November 13, 2022 by Bumble Holding Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Pinsent Masons Ireland LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 13, 2022
The application was filed in Portuguese, and Portuguese was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on January 12, 2023.
The Opposition with reference B 003183192 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on July 15, 2024 by the EUIPO.
Goods And Services
The mark was filed in class 5 with following description of goods:
Dietary supplements and dietetic preparations
Nutritional supplements
Anti-oxidant food supplements
Mineral dietary supplements
Protein dietary supplements
Food supplements
Food supplements for sportsmen
Nutritional supplements
Nutritional supplement meal replacement bars for boosting energy
Dietary supplemental drinks
Vitamin drinks
Dietary and nutritional preparations
Vitamin supplements.
The mark was filed in class 25 with following description of goods:
Clothing
Footwear
Headgear.
The mark was filed in class 29 with following description of goods:
Jellies, jams, compotes, fruit and vegetable spreads
Low-fat potato crisps
Coconut, desiccated
Dried fruit
Edible seeds
Seeds, prepared
Fruit-based snack food
Dried fruit-based snacks
Vegetable-based snack foods
Vegetables, dried
Birds eggs and egg products
Eggs
White of eggs
Yolk of eggs
Powdered eggs
Dairy products and dairy substitutes
Milk shakes
Yogurt drinks
Flavoured milk beverages
Drinks made from dairy products
Yoghurt
Milk
Peanut milk
Peanut milk for culinary purposes
Almond milk
Almond milk for culinary purposes
Rice milk
Rice milk for culinary purposes
Oat milk
Soya milk
Butter
Milk substitutes
Prepared meals consisting primarily of fish
Prepared meals consisting principally of vegetables
Prepared meat dishes
Soups
Prepared salads
Peanut butter
Edible fats.
The mark was filed in class 30 with following description of goods:
Honey
Natural honey
Honey
Herbal honey
Biological honey for human consumption
Raw honeycombs
Honey substitutes
Sweet spreads [honey]
Honeycomb toffee
Sweets (Non-medicated -) being honey based
Tea-based beverages
Drinks flavoured with chocolate
Coffee beverages with milk
Chocolate beverages with milk
Cocoa-based beverages
Coffee-based beverages
Chocolate-based beverages
Cocoa
Coffee
Tea
Cereal bars
Cereal bars and energy bars
High-protein cereal bars
Cereal-based meal replacement bars
Muesli
Bread
Cereals
Breakfast cereals, porridge and grits
Food mixtures consisting of cereal flakes and dried fruits
Flour
Oatmeal
Herbal honey lozenges [confectionery].
The mark was filed in class 31 with following description of goods:
Agricultural produce (Unprocessed -)
Unprocessed horticultural products
Seeds for planting
Edible seeds [unprocessed]
Nuts being fresh
Edible nuts [unprocessed]
Raw nut kernels.
The mark was filed in class 32 with following description of goods:
Soft drinks
Smoothies
Sports drinks
Energy drinks
Isotonic beverages
Nutritionally fortified beverages
Protein-enriched sports beverages
Beverages containing vitamins
Vegetable smoothies
Beverages consisting of a blend of fruit and vegetable juices
Fruit drinks
Fruit juice concentrates
Concentrated fruit juice
Mixed fruit juice
Nutritionally fortified water.
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services
Advertising
Dissemination of advertising and promotional materials
Import and export services
Merchandising
Business management
Assistance in franchised commercial business management
Provision of an online marketplace for buyers and sellers of goods and services
Retail and wholesale services provided in connection with food products
Retail and wholesaleservices over the internet, in relation to the following goods: food products
Retailing and wholesaling of footwear and clothing
Retail and wholesaleservices over the internet, in relation to the following goods: Clothing and Footwear.
The mark was filed in class 41 with following description of goods:
Education, entertainment and sport services
Provision of online tutorials
Education and training relating to nature conservation and the environment
Education in movement awareness
Arranging of displays for educational purposes
Arranging and conducting of workshops and seminars in self-awareness
Education, entertainment and sports
Teaching of diet education
Organisation of conferences, exhibitions and competitions
Workshops for cultural purposes
Workshops for recreational purposes
Live entertainment
Organization of competitions [education or entertainment]
Arrangement of conferences for recreational purposes
Arranging of exhibitions for cultural or educational purposes
Arranging and conducting of conferences, congresses and symposiums