The trademark application was filed by Hootsuite Inc., a corporation established under the laws of Canada (the "Applicant"). The application was published for oppositions on August 8, 2022, and it was registered by office on November 15, 2022 without any oppositions.
The application was filed in English (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on June 2, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer software for managing social media, publishing on social media, advertising via social media, measuring and analyzing social media user engagement, creating and managing digital marketing campaigns and social media user account analysis
Computer software platforms for managing social media, publishing on social media, advertising via social media, measuring and analyzing social media user engagement, creating and managing digital marketing campaigns and social media user account analysis
Computer software platforms for providing information relating to customer relations management, marketing, sales, human resources, information technology, professional training and education, all in the fields of the internet, social network management and publication, digital marketing, sales and public relations
Computer network servers, adapters, and switches
Computer software for the collection, analysis, storage, management and manipulation of statistical data relating to social media management, publishing on social media, advertising via social media, social media user engagement, creating and managing digital marketing campaigns and social media user account analysis
Software and software applications to enable transmission, access, uploading, posting, showing, displaying, tagging, blogging, sharing and providing of data and information, namely, text messages, photographs, images, voice messages, multimedia messages (MMS), podcasts, music, video clips, online blog journals, web links over the internet, global computer networks, and cellular networks and mobile networks
Computer software used to enhance the capabilities and features of other software and non-downloadable online software
Downloadable software in the nature of a mobile application for social media management, publishing on social media and advertising via social media, measuring and analyzing social media user engagement, creating and managing digital marketing campaigns and social media user account analysis
Electronic publications in the nature of articles, booklets, internet blogs, white papers, and guides in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management
Information, advisory and consultancy services relating to the aforesaid goods.
The mark was filed in class 35 with following description of goods:
Business management
Customer service management
Customer relationship management
Advertising services for others provided via the Internet
Dissemination of advertising for others via the internet
Advertising and marketing services for others via social media platforms
Online advertising and marketing services for others
Developing promotional campaigns for businesses for others
Online business networking services, namely, an online service for connecting social network users with businesses
Business management services, namely, providing information, data asset and identity management services
Compilation and management of computerized databases and business management consulting services related thereto
Business management services, namely, providing customer relationship management services and sales support management services
Business management consulting services relating to customer relationship management, sales support management, and marketing automation
Business advice and analysis of markets
Consumer research
Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis
Providing business marketing information
Business, marketing and public relations consulting, and statistical evaluation of marketing data
Business management analysis, business research, and business information services
Analysis of advertising response
Business marketing consulting services
Business consultation and management regarding marketing activities and launching of new products
Business monitoring and consulting services, namely, tracking users and advertising of others to provide strategy, insight, marketing guidance and for analyzing, understanding and predicting consumer behavior and market trends
Market research services that monitor, aggregate and analyze messages posted by consumers on the internet
Monitoring social media for business purposes, namely, social media monitoring online for marketing and brand reputation
Providing an on-line commercial information directory on the internet relating to virtual communities, classifieds, and social networking
Development of marketing strategies and concepts
Provision of business advice in the field of marketing using marketing software tools to increase a user's knowledge of customer needs and its competitors' products and services, pricing, advertising strategy and sales strategy
Business information in the fields of advertising, marketing, and business management consulting and advisory services provided via a website
Business information in the field of market research services that monitor, aggregate and analyze messages posted by consumers on the internet provided via a website
Information, advisory and consultancy services relating to the aforesaid services.
The mark was filed in class 38 with following description of goods:
Providing access to telecommunication networks for the purpose of enabling individuals to send and receive messages via email, instant message or a website on the internet in the field of general interest
Chatroom services for social networking
Providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest
Electronic transmission of messages and data via the Internet, namely, electronic transmission of text messages, photographs, images, voice messages, multimedia messages (MMS), podcasts, music, video clips and instant messages
Information, advisory and consultancy services relating to the aforesaid services.
The mark was filed in class 41 with following description of goods:
Providing on-line non-downloadable, electronic publications in the nature of articles, booklets, internet blogs, white papers, and guides in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management
Education services, namely, providing classes, seminars, workshops in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management
Providing of business training in the fields of the internet, social network management and publication, digital marketing, sales, public relations, human resources and customer relations management
Entertainment services in the nature of organizing social entertainment events, online and in-person, for the purpose of customer appreciation
Information, advisory and consultancy services relating to the aforesaid services.
The mark was filed in class 42 with following description of goods:
Software as a service (SAAS) services featuring software for connecting social network users over the internet, global computer networks, and cellular networks and mobile networks
Software as a service (SAAS) services featuring software for facilitating online advertising and promotion for others, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behavior
Computer simulation based on computer programs for others in the field of social media crises
Design and development of computer software for cloud storage of data
Design and development of marketing software for enabling third parties to manage multiple accounts on services operated by social networking services, track link statistics and monitor branding/keyword mentions made on social networking websites
Application service provider services featuring application programming interface (API) software for shortening uniform resource locators/website links
Application service provider services featuring software for use in analyzing social media usage data and monitoring social media platforms and content generated by users to derive and provide real-time business intelligence regarding market trends, consumer demographics and consumer behavior
Application service provider services featuring software to enable uploading, posting, displaying, tagging, blogging, sharing and providing of data and information, namely text messages, photographs, images, voice messages, multimedia messages (MMS), podcasts, music and video clips over the internet, global computer networks, and cellular networks and mobile networks
Online hosted computer services, namely, designing, developing, customizing, and maintaining computer software applications for others and consulting services related thereto
Computer services, namely, hosting online web facilities for others for organizing and conducting online meetings, gatherings, and interactive discussions
Designing customized web pages for others featuring user-defined information and user-defined personal profiles, developing customized web pages featuring user-defined information and user-defined personal profiles
Providing use of software applications through a website, namely, providing temporary use of online non-downloadable software to store, manage, track, analyze, and report data in the field of marketing, promotion, sales, customer information, customer relationship management, sales support and employee efficiency and providing temporary use of online non-downloadable software to facilitate communicating among peer professionals in the advertising, marketing and business services fields
Software as a service (SAAS) services featuring software for and for customizing computer application user interfaces
Hosting of a website relating to marketing software tools for users to use in order to increase their knowledge of customer needs and its competitors' products and services, pricing, advertising strategy and sales strategy
Technical support services, namely, troubleshooting of computer software problems
Information, advisory and consultancy services relating to the aforesaid services.
The mark was filed in class 45 with following description of goods:
Online social networking services provided through a community website which allows users to exchange ideas in topics of social, educational, political, cultural, and general interest and to engage in social networking
Providing a social networking website on the internet for entertainment purposes
On-line social networking services
Information, advisory and consultancy services relating to the aforesaid services.