The trademark anew was filed by Anew Sleep ApS, a corporation established under the laws of the Kingdom of Denmark (the "Applicant"). The application was published for oppositions on October 20, 2022, and received one opposition filed on January 22, 2023 by Avon Products, Inc. on Likelihood of confusion. the opponent was represented by BAKER & MCKENZIE AMSTERDAM N.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 22, 2023
The application was filed in Danish, and Danish was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on November 15, 2022. Appointment and Replacement of representative of the trademark registration was recorded on January 23, 2023.
Goods And Services
The mark was filed in class 9 with following description of goods:
Sleep monitoring devices (recorders)
Apparatus for analysis, for use in the following fields: Sleep and body activity measurement
Application software for mobile devices
Mobile apps
Blue light blocking glasses
All the aforementioned goods for the purposes of sleep remedy and excluding for the purposes of cosmetic use.
The mark was filed in class 10 with following description of goods:
Therapeutic and medical-purpose weighted and spherical cushions
Eiderdowns, specially designed for therapeutic or medical purposes
Therapeutic and medicalpurpose weighted blankets
Therapeutic and medical carpets
Therapeutic and medical pillows
Therapeutic and medical lighting
Therapeutic and medical mattresses
Sleepimproving duvets and Pillows for insomnia
Therapeutic and medical bed linen
Therapeutic and medical sleep monitoring devices
Therapeutic and medical sleep masks
Therapeutic and medical diffusers
All the aforementioned goods for the purposes of sleep remedy and excluding for the purposes of cosmetic use.
The mark was filed in class 20 with following description of goods:
Pillows
Cushions
Mattress toppers
Mattresses
Beds
All the aforementioned goods for the purposes of sleep remedy and excluding for the purposes of cosmetic use.
The mark was filed in class 24 with following description of goods:
Duvets
Weighted duvets
Ball blankets
Weighted blankets
Blankets
Bed clothes and blankets
All the aforementioned goods for the purposes of sleep remedy and excluding for the purposes of cosmetic use.
The mark was filed in class 25 with following description of goods:
Nightwear
Sleep masks
All the aforementioned goods for the purposes of sleep remedy and excluding for the purposes of cosmetic use.
The mark was filed in class 35 with Retail services in relation to: Weighted duvets, Ball pads, weighted blankets, cushions, Mattresses, Beds, Bed linen, Sleep monitoring equipment, Mobile applications, Blue light blocking glasses, diffusers, Sleep masks and sleepwear and All the aforementioned services for the purposes of sleep remedy and excluding for the purposes of cosmetic use..