The trademark Alpha was filed by Generation Hub ApS, a corporation established under the laws of the Kingdom of Denmark (the "Applicant"). The application was published for oppositions on October 5, 2022, and received one opposition filed on January 8, 2023 by Red Bull GmbH on Likelihood of confusion. the opponent was represented by Hogan Lovells (Alicante) S.L. & Cia. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 8, 2023
The application was filed in Danish, and Danish was also language of all opposition proceedings (English was selected as the second language).
A transfer of the trademark registration was recorded on September 2, 2024.