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The trademark SENIOR was filed by SHENZHEN SENIOR TECHNOLOGY MATERIAL CO., LTD., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on September 21, 2022, and received one opposition filed on December 20, 2022 by Senior plc on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Boult Wade Tennant LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued December 20, 2022
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).