The trademark ADM was filed by ADM interactive OÜ, a corporation established under the laws of the Republic of Estonia (the "Applicant"). The application was published for oppositions on October 25, 2022, and received one opposition filed on January 19, 2023 by Archer-Daniels-Midland Company on Likelihood of confusion. the opponent was represented by BOMHARD IP, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 19, 2023
The application was filed in Estonian, and Estonian was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Publicity services
Advertising agency services
Business management
Marketing
Digital marketing
Digital advertising services
Marketing services provided by means of digital networks
Development of marketing concepts
Brand positioning services
Brand creation services (advertising and promotion)
Design of advertising materials
Compilation, production and dissemination of advertising matter
Search engine marketing services
Search engine optimisation
Web site traffic optimization
Search engine optimization for sales promotion
Promotion, advertising and marketing of on-line websites
Planning of marketing strategies
Preparation of advertising campaigns
Developing promotional campaigns for business
Consultancy relating to the organisation of promotional campaigns for business
Preparation and realization of media and advertising plans and concepts
Planning of advertising campaigns
Digital media planning
Intermediary services relating to advertising
Publication of publicity texts
Provision of advertising space
Online advertising on a computer network
On-line promotion of computer networks and websites
Radio advertising
Television advertising
Bill-posting
Media buying services
Digital media purchase and mediation of media surfaces
Layout services for advertising purposes
Consultancy relating to advertising and promotion services
Consultations relating to business promotion
Consultancy regarding advertising communication strategies
Provision of information and advisory services relating to e-commerce
Providing marketing consulting in the field of social media
Advertising and marketing services provided by means of social media
Telemarketing services
Producing promotional videotapes, video discs, and audio visual recordings
Production of advertising films
Production of infomercials
Production and distribution of radio and television commercials
Production of video recordings for advertising purposes
Publicity material rental
Research services relating to advertising
Public relations services
Consultations relating to business advertising
Business advice relating to marketing
Providing business information in the field of social media
Business research and advisory services
Business statistical information services
Statistical evaluations of marketing data
Information, consultation and advisory services related to the aforementioned services.
The mark was filed in class 42 with following description of goods:
Science and technology services
Technological research
Scientific services and design relating thereto
Technological services and design relating thereto
Product design and development
Design and development of computer hardware and software
Creation, maintenance and adaptation of software
Programming of multimedia applications
Programming of computer animations
Design and development of software in the field of mobile applications
Programming of software for e-commerce platforms
Consultancy services relating to software used in the field of e-commerce
Computer programming of video and computer games
Testing of computer software
Testing of electronic data processing systems
Website load testing services
Providing virtual computer systems through cloud computing
Providing virtual computer environments through cloud computing
Computer systems integration services
Consultancy and information services relating to computer system integration
Integration of digital solutions, i.e. interfacing of different digital solutions, software, applications
Implementation of computer programs in networks
Advisory services relating to man-machine interfaces for computer software
Consulting services in the field of website user interfaces
Website usability testing services
Designing the user interface (UI) of computer programs
Consultancy in the field of computer software user interfaces (UI)
User experience (UX) design for computer programs
Computer software user experience (UX) consulting services
Electronic data storage
Server hosting
Hosting web portals
Hosting of digital content
Hosting platforms on the Internet
Hosting of computerized data, files, applications and information
Hosting e-commerce sites and websites for the provision, purchase, sale and exchange of documents, videos, sound recordings, computer software and on-demand applications
Electronic data back-up
Digitization of documents
Electronic storage of documents
Temporary electronic storage of information and data
Development of data bases
Provision of reports relating to computing
Hosting services, software as a service, and rental of software
Rental of computer software
Software as a service [SaaS]
Planning, Setting up, managing, Custody, Monitoring in relation to the following materials: Cloud-based services, server infrastructure
Providing temporary use of on-line non-downloadable software
Software as a service [SaaS]
Platform as a service [PaaS]
Cloud computing
Application service provider services
Application service provider [ASP], namely, hosting computer software applications of others
Computer Software Application Service Provider (ASP) in relation to the following materials: equipment, Sale, marketing, E-commerce, Development of website
Planning, design, development and maintenance of online websites for third parties
Website design
Website development services
Computer website design
Consultancy relating to the creation and design of websites
Managing the web sites of others
Consultancy relating to the creation and design of websites for e-commerce
Research in the field of social media
Custom design services
Graphic arts design
Illustration services (design)
Brand design services
Product design
Packaging design
Design of audio-visual creative works
Animation design for others
Consultation services relating to interior design
Research relating to the computerised automation of administrative processes
Consultancy in the field of office and workplace automation
Information, Consultancy, providing advice In connection with the aforementioned services.