The trademark MAX was filed by Johannes Giesser Messerfabrik GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on October 18, 2022, and received one opposition filed on January 18, 2023 by MODELO DISTRIBUIÇÃO DE MATERIAIS DE CONSTRUÇÃO SA on Likelihood of confusion. the opponent was represented by J. PEREIRA DA CRUZ, S.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 18, 2023
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on August 14, 2023.
The Opposition with reference B 003188506 was refused according to Article 8(1)(b) EUTMR with decision issued on September 19, 2024 by the EUIPO.