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EUTM file information

018776581

BE PLAYFUL

October 13, 2022

Trademark Summary

The trademark BE PLAYFUL was filed by Flarie AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on December 1, 2022, and received one opposition filed on February 25, 2023 by Cholak, Senan on Likelihood of confusion. the opponent was represented by Christov, Mario and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 25, 2023

The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on February 5, 2023. Change of name and professional address of the trademark registration was recorded on November 2, 2023.

The Opposition with reference B 003190985 was Reject opposition: opposition not admissible according to Article 2 EUTMDR with decision issued on September 25, 2023 by the EUIPO.

Goods And Services

  • The mark was filed in class 35 with following description of goods:
    1. Digital marketing
    2. Advertising, marketing and promotional consultancy, advisory and assistance services
    3. Marketing the goods and services of others
    4. Advertising, marketing and promotional services
    5. Provision and rental of advertising space, time and media.
  • The mark was filed in class 42 with following description of goods:
    1. IT services
    2. Software development
    3. Hosting services, software as a service, and rental of software
    4. Software development, programming and implementation
    5. Advisory services relating to computer programming
    6. Advisory and information services relating to computer software
    7. Technical consultancy services relating to computer programming
    8. Computer programming of computer games
    9. Computer programming for others
    10. Customized design of computer software
    11. Programming of software for online advertising
    12. Repair of software [maintenance, updating]
    13. Hosting of mobile applications
    14. Platforms for gaming as software as a service [SaaS]
    15. Rental of computer game software
    16. Rental of entertainment software
    17. IT consultancy, advisory and information services
    18. IT security, protection and restoration.