The trademark FIREWORK was filed by Loop Now Technologies, Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on February 23, 2023, and received one opposition filed on May 16, 2023 by Biofire Diagnostics, LLC on Likelihood of confusion. the opponent was represented by Plasseraud IP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 16, 2023
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on January 10, 2024. Appointment and Replacement of representative of the trademark registration was recorded on January 14, 2024. Appointment and Replacement of representative of the trademark registration was recorded on January 31, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable mobile applications for recording, creating, uploading, editing, processing, publishing, and streaming audio and video
Downloadable mobile applications for recording, creating, and publishing live video and audio
Downloadable mobile applications for creating, editing, and deleting shoppable and other interactive videos, live videos, and pre-recorded videos
Downloadable mobile applications for organizing video content in different placements and creating playlists to lay out how videos are published in websites, connected TV, and downloadable applications
Downloadable software development kit (SDK) for video and audio playback and streaming, and for creating chat rooms
Downloadable computer software for use in marketing and advertising for the provision of online and digital auction exchanges for buying and selling advertising and advertising space, the dissemination of advertising for others, and managing, transforming, and filtering digital advertising requests, network streams and user traffic for use in the field of digital advertising and media services
Downloadable computer software for use in marketing and advertising for the support, monitoring, analyzing, reporting on and optimizing digital advertising media, and optimizing digital content, for internet, mobile, video, audio, connected tv and other digital formats, and the management and monetization of digital advertising inventory
Downloadable computer software to build and operate online marketplaces, enable loyalty rewards and customer segmentation, and create mechanisms for marketing and advertising products and services
Downloadable mobile applications to build and operate online storefronts and marketplaces, enable loyalty rewards and customer segmentation, and create mechanisms for marketing and advertising products and services
All the aforementioned goods not in the field of diagnostics, contaminant detection and/or laboratory management.
The mark was filed in class 42 with following description of goods:
Software as a service (SAAS) services featuring software for creating and editing videos and publishing such videos on websites, downloadable applications, and other online platforms
Software as a service (SAAS) services featuring software for creating videos, video and audio livestreams and online interactive shoppable and non-shoppable events and publishing such materials on websites, downloadable applications, and other online platforms
Software as a service (SAAS) services featuring software for creating and editing pre-recorded videos and publishing such videos on websites, and other online platforms and locations
Software as a service (SAAS) services featuring software for creating and editing pre-recorded shoppable and non-shoppable videos and publishing such videos on websites and other online platforms and locations for engaging customers and enhancing customer experiences
Software as a service (SAAS) services featuring software that enables the creation and editing of content and publishing such content on websites, social media, downloadable applications and other online platforms
Software as a service (SAAS) services featuring software that enables creation and editing of content and publishing such content on websites, social media, downloadable applications and other online platforms for the purpose of making such content interactive
Providing online non-downloadable computer software for the creation, provision and embedding of online advertising in videos and media content
Providing online non-downloadable software for enabling transmission of images and audiovisual and video content in the fields of online marketing and e-commerce
Providing non-downloadable video and graphic design templates for creating pre-recorded videos including interactive videos such as shoppable videos
Application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks in the fields of online marketing and e-commerce
Providing online non-downloadable computer software to aggregate and process orders and communications from online retailers
Providing online non-downloadable computer software for market analysis in the field of e-commerce
Providing online non-downloadable computer software for analyzing customer behavior, namely, video engagement, video shares, video replays, engagement by platform, products added to cart, products purchased, and sales results
Providing online non-downloadable software for online advertising and market research
Application service provider (ASP) featuring application programming interface (API) software that allows users to create, edit, publish, and organize videos
Software as a service (SAAS) services featuring software to embed shoppable and other interactive videos, short videos, live videos, and pre-recorded videos to websites, downloadable applications, other online platforms, connected TV, emails, and text messages
Software as a service (SAAS) services featuring software for creating landing pages on microsites that allow consumers to view videos directly from microsites
Software as a service (SAAS) services featuring software to integrate with third-party e-commerce services, to import and manage products and submit orders, and to embed video content with different layouts on the e-commerce platforms
Software as a service (SAAS) services featuring software to provide video content through third-party ad servers
Software as a service (SAAS) services featuring software for allowing users and advertisers to improve online shopping experiences
Software as a service (SAAS) services featuring software for analyzing and monetizing videos
Software as a service (SAAS) services featuring software using artificial intelligence for use in machine learning for providing recommended video feeds
Application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks to multiple online platforms at the same time
Hosting online web facilities as websites and mobile sites for others for managing and sharing online content in the fields of online marketing and e-commerce
Software as a service (SAAS) services featuring automated intelligent software for generating edits to video, audio and other content, and for curating videos, images, and audio
Software as a service (SAAS) services featuring software to build and operate online storefronts and marketplaces, enable loyalty rewards and customer segmentation, and create mechanisms for marketing and advertising products and services
Software as a Service (SAAS) services featuring software for creating, editing, curating and publishing AI-based videos, images, and audio
All the aforementioned services not in the field of diagnostics, contaminant detection and/or laboratory management.