The trademark application Pure Steel+ was filed by SHS - Stahl-Holding-Saar GmbH & Co. KGaA, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). Appeal pending.
The application was filed in German (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on December 4, 2023. Change of name and professional address of the trademark registration was recorded on October 7, 2024.
The Refusal with reference B 018830288 was Rejected according to Article 7(1)(b) EUTMR with decision issued on November 27, 2023 by the EUIPO. The Appeal with reference B R0190/2024-1 was Trade mark application refused according to Article 7(1)(c) EUTMR with decision issued on June 18, 2024 by the EUIPO. The null with reference B T-462/24 was Decision confirmed according to Article 7(1)(c) EUTMR with decision issued on June 10, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 6 with following description of goods:
Common metals and their alloys, ores
Unprocessed and semi-processed materials of metal
Iron slabs, Sheets and plates of metal, Especially heavy plates, Bindings of metal
Alloy forgings (rough or semi-finished -) [metal]
Pre-processed or semi-worked open-die forged parts and drop-forged parts
Materials of metal for building and construction
Building materials of metal
Pipes, tubes and hoses, and fittings therefor, including valves, of metal
Structures and transportable buildings of metal
Rails of metal, Tracks, Chains, Bars, Cables and Wires, of metal, Not for electric purposes
Metal hardware
Welding and soldering materials
Molds of metal
Containers, Objects, of metal, for use in the following fields: Wrapping, Storage and transport
Vaults and safes.
The mark was filed in class 7 with following description of goods:
Machines, Machine parts, Machine tools and Power operated tools, for use in the following fields: Material processing and Producing
Motors and engines and propulsion mechanisms, other than for land vehicles
Machine coupling and transmission components (except for land vehicles)
Agricultural implements other than hand operated hand tools
Agricultural, earthmoving, construction, oil and gas extraction and mining equipment.
The mark was filed in class 8 with following description of goods:
Hand-operated tools and implements for treatment of materials, and for construction, repair and maintenance
Embossers
Blades [hand tools]
Saws [hand tools]
Saw blades
Metal-cutting scissors [tin shears]
Parts and accessories for all the aforesaid goods, included in this class.
The mark was filed in class 11 with Steam generating apparatus, not relating to parts of machines.
The mark was filed in class 12 with following description of goods:
Vehicles for locomotion by land, air or water, Conveyances for locomotion by land, air or water
Parts and fittings for air and space vehicles and water vehicles, Parts and accessories, for land vehicles
Powertrains, including engines and motors, for land vehicles.
The mark was filed in class 37 with following description of goods:
Construction
Installation services and Repair, in relation to the following goods: Industrial installations for the manufacture of steel and steel goods, wind based power plants, Monopiles for wind turbines, Environmental engineering systems, Pneumatic bulk materials transport systems, Technical installations, High tensile structures, Industrial pressure vessels, offshore pipelines, Land pipelines, Industrial pipelines, Pressure devices For industrial purposes, Infrastructure structures of steel, Building machines, Recycling installations, mechanical engineering installations, Especially Machine tools and Injection moulding machines
Building, construction and demolition.
The mark was filed in class 40 with following description of goods:
Metal treating, Namely stamps, Stamping, Annealing, Tempering, Forming, Blacksmithing, Laminating, Machining, Flame cutting, Cutting, Drilling and Embossing
Metal treating, namely Surface coating, Steel shot blasting, Sandblasting services, Custom laser welding, custom welding, Plasma treatment of surfaces
Metal treating, namely Welding of metal parts, processing of workpieces, production of profiles, production of slit strips, sections of sheet metal, boards or trapezes
Metallurgical smelting
Metal conversion services, in particular conversion of steel using technology for reducing CO2 emissions.
The mark was filed in class 42 with following description of goods:
Scientific and technological services and research and design relating thereto
Industrial analysis, industrial research and industrial design
Quality control and authentication services
Computer software design
Consultancy and information relating to the aforesaid services, Especially, Consultancy and information relating to CO2 savings in steel production.