The trademark advalyze was filed by Advalyze GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on April 23, 2023, and received one opposition filed on May 2, 2023 by AMALYZE AG on Likelihood of confusion. the opponent was represented by LEXEA RECHTSANWÄLTE and proceedings were handled in German, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 2, 2023
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 9 with Computer software, recorded and Electronic publications, downloadable..
The mark was filed in class 35 with following description of goods:
Advertising
Marketing
Advertising agency services
Consultancy for companies in the field of advertising and marketing
The control and evaluation, in relation to the following fields: Promotional campaigns and Advertising initiatives
Cost-price analysis in the field of advertising
Order placement and delivery services and invoice management, including within the framework of e-commerce
Advertising, in relation to the following fields: Websites
Organization consultancy.
The mark was filed in class 38 with Telecommunication services provided via Internet platforms and portals and Providing user access to computer programmes in data networks..
The mark was filed in class 42 with following description of goods:
Technical analysis and consultancy in the field of search engine optimisation and online advertising
Computer programming
Designing and creating homepages and Internet pages
Graphic-design services
Technical analysis and Counselling, in the following fields: E-commerce
Business consultancy, Relating to the following sectors: internet, Software and hardware
Technical project management in the field of electronic data processing
Hosting services, software as a service, and rental of software.