The trademark Sweet King was filed by Treat Street Limited, a corporation established under the laws of Ireland (the "Applicant"). The application was published for oppositions on March 20, 2023, and received one opposition filed on June 14, 2023 by Cloetta Holland B.V. on Likelihood of confusion. the opponent was represented by MERKENBUREAU KNIJFF & PARTNERS B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 14, 2023
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on March 29, 2023. Change of name and professional address of the trademark registration was recorded on April 11, 2023. A transfer of the trademark registration was recorded on November 23, 2023.
The Opposition with reference B 003197631 was refused according to Article 8(1)(b) EUTMR with decision issued on March 2, 2025 by the EUIPO.