The trademark GO GO was filed by A.T.G. en G.T. van Haaster V.O.F., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on May 9, 2023, and received one opposition filed on August 2, 2023 by Gogo Cold Rooms (Proprietary) Limited on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Wilson Gunn (Europe) and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 2, 2023
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).