The trademark BENESYS 40+ was filed by SALONPRO, a corporation established under the laws of Romania (the "Applicant"). The application was published for oppositions on May 25, 2023, and received one opposition filed on August 1, 2023 by Miti S.p.A. on Likelihood of confusion. the opponent was represented by STUDIO BONINI SRL and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 1, 2023
The application was filed in Romanian, and Romanian was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on October 21, 2024.
The Opposition with reference B 003200645 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on April 27, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 3 with following description of goods:
Toiletries
Toiletries
Cleaning and fragrancing preparations, other than for personal use
Hair piece bonding glue
Adhesives for false eyelashes, hair and nails
Adhesives for cosmetic purposes
Pomades for cosmetic purposes
Cosmetic preparations for baths
Balms, other than for medical purposes
Skin conditioners
Basma [cosmetic dye]
Sponges impregnated with toiletries
Hair lotions
Hair wax
Hydrolyzed collagen for cosmetic purposes
Cosmetic dyes
Cosmetics and cosmetic preparations
Non-medicated cosmetics and toiletry preparations
Non-medicated scalp treatment cream
Body and facial creams [cosmetics]
Bath creams (Non-medicated -)
Cleansing creams
Face and body creams
Skin care creams, other than for medical use
Hair creams
Sun creams
Dermatological creams [other than medicated]
Moisturising creams
Moisturising creams, lotions and gels
Nutritional creams (Non-medicated -)
Face creams for cosmetic use
Body cream
Hair care creams
Skin cream
Cosmetic creams and lotions
Sun-tanning creams and lotions
Hair chalks
Furbishing preparations
Hair lighteners
Bleaching preparations [decolorants] for cosmetic purposes
Deodorants and antiperspirants
Emollients
Skin emollients [non-medicated]
Body emulsions
Facial emulsions
Exfoliants for the care of the skin
Ethereal essences and oils
Hair spray
Make-up
Bath and shower gels, not for medical purposes
Gels for cosmetic use
Body and facial gels [cosmetics]
Hair gel
Greases for cosmetic purposes
Henna [cosmetic dye]
Cosmetic moisturisers
Skin hydrators for cosmetic purposes
Bath milk
Body milks
Cleansing milk for toilet purposes
Skin lotion
Styling lotions
Cosmetic hair lotions
Cosmetic facial lotions
Cleansing lotions
Beauty lotions
Lotions for cosmetic purposes
Hair protection lotions
Balms, other than for medical purposes
Hair care lotions
Styling lotions
Lotions for face and body care
Skin care lotions [cosmetic]
Suntan lotion [cosmetics]
Tonics [cosmetic]
Hair glaze
Beauty masks
Cleansing masks
Skin masks [cosmetics]
Hydrating masks
Face and body masks
Hair masks
Hair neutralizers
Hair dyes
Perfumes
Abrasives
Antiperspirants [toiletries]
Cosmetic preparations for bath and shower
Facial preparations
Cosmetic preparations for the hair and scalp
Cosmetic preparations for body care
Cosmetic preparations for skin firming
Skin, eye and nail care preparations
Beauty preparations for the hair
Non-medicated toiletry preparations
Emollient preparations [cosmetics]
Moisturising preparations
Phytocosmetic preparations
Non-medicated face care preparations
Fragrance preparations
Bath preparations
Body cleaning and beauty care preparations
Permanent waving and curling preparations
Bath and shower preparations
Colour-removing preparations
Shower preparations
Preparations for setting hair
Hair straightening preparations
Body and facial butters
Hair bleaching preparations
Hair treatment preparations
Oils for hair conditioning
Body oils [for cosmetic use]
Bath and shower oils [non-medicated]
Face oils
Essential oils and aromatic extracts
Cleansing mousse
Mousses [cosmetics]
Hair mousse
Shower and bath foam
Body sprays
Soap solutions
Moist wipes for sanitary and cosmetic purposes
Shampoos for human hair
Cosmetic soaps
Hair serums
Serums for cosmetic purposes
Tissues impregnated with cosmetics
Eye care products, non-medicated
Skin toners
Hair powder
Toilet powders
Refill packs for skin care cream dispensers
Refill packs for body cleansing product dispensers
Refill packs for shower gel dispensers
Refill packs for hair fixer dispensers
Refill packs for shampoo dispensers
Shampoos
Hair and body wash
Exfoliants
Moisturizers
Colour-removing preparations
Cleaning preparations for personal use
Hair bleaching preparations
Hair removal and shaving preparations
Skin moisturisers
Hair moisturisers
Hair dyeing preparations
Hair preparations and treatments
Antiperspirants [toiletries]
Natural cosmetics
Cosmetic moisturisers
Cosmetic products for the shower
Cosmetics for the use on the hair
Cosmetics for use on the skin
Bath preparations, not for medical purposes
Organic cosmetics
Cosmetics in the form of gels
Cosmetics in the form of powders
Cosmetics in the form of oils
Cosmetics in the form of lotions
Cosmetics in the form of milks
Cosmetics in the form of creams
Perfumery and fragrances
Eau de parfum
Perfumed toilet waters
Fragrances
Shampoo-conditioners
Abrasive strips
Brilliantine
Conditioning creams
Fluid creams [cosmetics]
Perfumed creams
Extracts of flowers
Abrasive sheets
Gels for fixing hair
Jasmine oil
Bath herbs
Hair strengthening treatment lotions
Wave-set lotions
Hair tonic
Perfumes
Hydrogen peroxide for cosmetic purposes
Hydrogen peroxide for use on the hair
Anti-aging skincare preparations
Hair care masks
Hairstyling masks
Cosmetic hair dressing preparations
Cosmetic preparations for skin renewal
Cleaning preparations for leather
Sanitary preparations being toiletries
Preparations for setting hair
Preparations for protecting the hair from the sun
Cosmetic preparations for skin care
Milky lotions for skin care
Soap products
Colouring preparations for cosmetic purposes
Hair liquids
Hair nourishers
Rinse aids
Facial washes [cosmetic]
Preparations for protecting coloured hair
Powder compacts [cosmetics]
Henna powders
Body splash
Refill packs for cosmetics dispensers
Soaps and gels
Bath salts
Hair rinses [for cosmetic use]
Solvents for removing paints
Cleaning sprays
Mousses being hair styling aids
Skin care mousse
Toners for cosmetic purposes
Cleansing oil
Cosmetic oils for the epidermis
Scented oils
Oils for hair conditioning
Skin care oils [non-medicated]
Ointments for cosmetic use.
The mark was filed in class 35 with following description of goods:
Business information services provided online from a global computer network or the internet
Business information services provided on-line from a computer database or the internet
Advertising, including on-line advertising on a computer network
Business assistance, management and administrative services
Advertising, marketing and promotional services
Distribution of advertising, marketing and promotional material
Product demonstrations and product display services
Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes
Arranging of demonstrations for advertising purposes
Distribution and dissemination of advertising materials [leaflets, prospectuses, printed material, samples]
Promotion of goods and services through sponsorship
Provision and rental of advertising space, time and media
Import and export services
Providing consumer product advice relating to cosmetics
Providing consumer product information relating to cosmetics
Commercial information and advice services for consumers in the field of beauty products
Commercial information and advice services for consumers in the field of cosmetic products
Advertising services relating to cosmetics
Mail order retail services for cosmetics
Retail services connected with the sale of subscription boxes containing cosmetics
Online retail services relating to cosmetics
Retail services in relation to beauty implements for humans
Wholesale services in relation to beauty implements for humans
Online retail store services relating to cosmetic and beauty products
Marketing research in the fields of cosmetics, perfumery and beauty products
The bringing together, for the benefit of others, of the following goods: toilet preparations, Toiletries, Cleaning and fragrancing preparations, Hair piece bonding glue, not for personal use, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: adhesives for false eyelashes, hair and nails, Adhesives for cosmetic use, Creams for cosmetic purposes, Cosmetic preparations for baths, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: balms, Not for medicated purposes, skin balms, Basma [cosmetic dye], Sponges impregnated with toiletries, Hair lotions, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Hair waxes, Hydrolyzed collagen for cosmetic purposes, Dyes for cosmetic purposes, Cosmeceuticals and Cosmetic preparations, Cosmetics and non-medicated toiletries, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Non-medicated scalp treatment cream, Body and facial creams (cosmetics), Bath creams (not for medical purposes), Cleaning creams, Face and body creams, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Skin-care creams, Not for medical purposes, Hair creams, Sunscreen cream, dermatological creams, Not for medicated purposes, moisturising creams, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: moisturising creams, lotions and gels, nutricional creams (non-medicated), facial creams, Body cream, hair care creams, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Creams for leather, cosmetic creams and lotions, sun-tanning creams and lotions, hair chalks, for cosmetic purposes, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Cleaning preparations, Lightening preparations for the hair, Bleaching preparations [decolorants] for cosmetic purposes, Deodorants and antiperspirants, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Emollients, Skin emollients [non-medicated], Body emulsions, Facial emulsions, for cosmetic purposes, Skin care exfoliants, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: ethereal essences and oils, hair fixers, Make-up, bath and shower gels, Not for medical purposes, Gels for cosmetic purposes, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Body and facial gels [cosmetics], gels for use on the hair, Greases for cosmetic purposes, henna (cosmetic dye), Cosmetic moisturizers, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Skin hydrators, for cosmetic purposes, Bath milks, body milks, Cleansing milk for toilet purposes, Skin lotion, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Setting lotions for the hair, Cosmetic hair lotions, cosmetic face lotions, cleansing lotions, beauty lotions, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Lotions for cosmetic purposes, hair protection lotions, Balms, other than for medical purposes, hair care lotions, styling lotions, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Lotions for face and body care, Skin care lotions (cosmetics), Suntan lotion [cosmetics], tonic lotions (cosmetics), Hair polish, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Beauty masks, cleansing masks, skin masks (cosmetics), Hydrating masks, Face and body masks, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: hair masks, Hair neutralizers, Hair colouring preparations, perfumery products, Grinding preparations, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Anti-perspirant preparations, Cosmetic preparations for bath and shower use, cosmetic preparations for face care, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: cosmetic preparations for the hair and scalp, Cosmetic preparations for body care, Cosmetic preparations for firming the skin, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Skin, eye and nail care preparations, Beauty preparations for the hair, Non-medicated toiletry preparations, Emollient preparations [cosmetics], Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Moisturising preparations [cosmetic], phytocosmetic preparations, Non-medicated face care preparations, fragrancing preparations, bath preparations, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Cleaning and beauty preparations for the body, Permanent wave and curling preparations, preparations for use in the bath and shower, colour-removing preparations, Preparations for use in the shower, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: preparations for fixing the hair, Hair untangling preparations, Body and facial butters, Bleaches for use on the hair, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: hair treatment preparations, Oils for hair conditioning, Body oils (for cosmetic use), Non-medicated bath and shower oils, face oil, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Essential oils and aromatic extracts, Cleansing mousse, Cosmetic mousses, hair mousse, shower and bath foam, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Sprays for use on the body, Soap solutions, Moist wipes for sanitary and cosmetic purposes, shampoos for human hair, cosmetic soaps, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Hair serums, Serums for cosmetic purposes, tissues impregnated with cosmetics, Eyecare products, Not for medicated purposes, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Toiletries, skinhair toning-up products, Hair powder, toilet powders, Refill packs for skin care cream dispensers, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Refill packs for body cleansing product dispensers, Refill packs for shower gel dispensers, refill packs for hair fixer dispensers, Refill packs for shampoo dispensers, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Shampoos, Hair and body wash, exfoliates, moisturizers, Whitening preparations, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Products for cleaning and personal hygiene, Hair bleaching products, Preparations for hair removal and shaving, skin hydrators, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Hair moisturisers, Dyes for hair, Haircare preparations and treatments, Antiperspirants, Natural cosmetic products, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Moisturizing cosmetics products, Cosmetic shower products, Cosmetics for use on the hair, Cosmetic products for the skin, Baths (cosmetic preparations for -), Not for medical purposes, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Organic cosmetic products, Cosmetics in the form of gels, Cosmetics in powder form, Cosmetics in the form of oils, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Cosmetics in the form of lotions, cosmetics in the form of milks, Cosmetics in the form of creams, Perfumery and fragrances, eau de perfume, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: eaux de toilette, scents, Cosmetic preparations for baths, Conditioners, Abrasive tapes, Brilliantine, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Conditioning creams, Fluid creams (cosmetics), perfumed creams, Extracts of flowers, abrasive sheets, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Gels for fixing hair, Skin hydrators, for cosmetic purposes, Jasmine oil, Bath herbs, hair protection lotions, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Hair strengthening treatment lotions, wave-set lotions, hair tonic, Fragrances, Hydrogen peroxide for cosmetic purposes, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: hydrogen peroxide for use on the hair, Anti-aging skincare preparations, Hair care masks, hairstyling masks, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Cosmetic haircare preparations, cosmetic preparations for skin renewal, cleaning preparations for leather, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Sanitary preparations being toiletries, preparations for fixing the hair, hair sculpting preparations, Preparations for protecting the hair from the sun, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: skincare cosmetics, Milk skin care lotions, Soap products, Colouring preparations for cosmetic purposes, Hair liquid, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Hair nourishers, Rinse aids, facial cleansers, Preparations for protecting coloured hair, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Powder compacts [cosmetics], henna powders, Body splash, refill packs for cosmetics dispensers, soaps and gels, Enabling customers to conveniently view and purchase these goods, through wholesale or retail stores, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: Bath salts, Hair rinses, for cosmetic purposes, Solvents for removing paints, Cleaning sprays, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: hair setting foams, Skin care mousse, Tonics for cosmetic purposes, cleansing oil, Cosmetic oils for the epidermis, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes
The bringing together, for the benefit of others, of the following goods: perfume oils, oils for hair conditioning, Skin care oils [non-medicated], Ointments for cosmetic purposes, Allowing consumers to conveniently view and purchase these goods, Through wholesale or retail shops, Via mail-order catalogues, By electronic means, Via websites and via teleshopping programmes.