The trademark HYPERJOY was filed by Shenzhen Pingray Technology Co., Ltd, a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on April 27, 2023, and received one opposition filed on July 23, 2023 by BRITISH AMERICAN TOBACCO (BRANDS) LIMITED on Likelihood of confusion. the opponent was represented by Hogan Lovells (Alicante) S.L. & Cia. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 23, 2023
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on November 8, 2023.
The Opposition with reference B 003200192 was rejected according to Article 8(1)(b) EUTMR with decision issued on July 4, 2024 by the EUIPO.