The trademark THE BLACK PUMA was filed by BIG DATA PARTNERS, S.L., a corporation established under the laws of the Kingdom of Spain (the "Applicant"). The application was published for oppositions on April 26, 2023, and received one opposition filed on July 11, 2023 by PUMA SE on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by DESPACHO GONZĂLEZ-BUENO, S.L.P. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 11, 2023
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003199260 was refused according to Article 8(1)(b) EUTMR with decision issued on January 30, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Data processing, systematisation and management
Data transcription
Collection of data
Data processing for businesses
Collecting information for business
Marketing consulting
Advice in the field of business management and marketing
Business consultancy and advisory services
Business consultancy relating to the administration of information technology
Advisory services relating to business planning
Business consultancy services relating to data processing
Business consultancy services for digital transformation
Marketing research and analysis
Statistical evaluations of marketing data
Business analysis and information services, and market research
Provision of business data
Information and data compiling and analyzing relating to business management
Business data analysis services.
The mark was filed in class 42 with following description of goods:
Information technology [IT] consultancy
Technical advisory services relating to data processing
Configuration of computer software
Information technology consulting
Consultancy in the field of computer system analysis
Computer technology consultancy
Computer software consultancy
Data warehousing
Data decryption services
Data conversion of electronic information
Design of computer databases
Development of systems for the processing of data
Data encryption and decoding services
IT consultancy, advisory and information services
Technical data analysis services
Providing temporary use of non-downloadable software for analyzing financial data and generating reports
Consultancy relating to computer database programs
Managing the web sites of others
Programming of software for importing and managing data
Creation of computing platforms for third parties.