The trademark O YEAH was filed by Mars, Incorporated, a U.S. corporation (the "Applicant"). The application was published for oppositions on May 17, 2023, and received one opposition filed on July 30, 2023 by Cérélia Development B.V. on Likelihood of confusion. the opponent was represented by MERKENBUREAU KNIJFF & PARTNERS B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 30, 2023
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on August 2, 2023. Change of name and professional address of the trademark registration was recorded on October 2, 2024.
Goods And Services
The mark was filed in class 29 with following description of goods:
Meat
Fish (not live)
Poultry
Game (not live)
Meat extracts
Charcuterie
Meat substitutes
Frozen vegetables
Preserved vegetables
Vegetables, dried
Vegetables, cooked
Fruit, preserved
Dried fruit
Frozen fruits
Cooked fruits
Processed fruits, fungi and vegetables (including nuts and pulses)
Processed vegetables
Processed legumes
Processed lentils
Processed chickpeas
Processed beans
Baked beans
Beans in sauce
Soya beans, preserved, for food
Tofu
Whey
Formed textured vegetable protein for use as a meat substitute
Tomato purée
Vegetable puree
Tomato juice for cooking
Tinned tomatoes
Vegetable juices for cooking
Pickles
Preparations for making soup
Soups
Stocks
Preparations for making bouillon
Bouillon
Potato crisps
Jellies, jams, compotes, fruit and vegetable spreads
Eggs
Cheese
Edible oils and fats
Coconut oil
Chilli oil
Soybean oil
Corn oil
Sesame oil
Spiced oils
Flavoured edible oils
Coconut fat
Vegetable fats for food
Dips
Nuts, prepared
Nut-based spreads
Seeds, prepared
Fruit-based snack food
Snack foods based on legumes
Snack foods based on nuts
Snack foods based on vegetables
Pre-cooked curry stew
Vegetarian chili
Chili con carne
Prepared dishes consisting principally of meat
Prepared salads
Prepared vegetable dishes
Prepared meals consisting primarily of meat
Prepared meals consisting primarily of meat substitutes
Prepared meals consisting primarily of poultry
Prepared meals consisting primarily of vegetables
Prepared meals consisting primarily of fish
Frozen meals consisting primarily of vegetables
Frozen meals consisting primarily of meat
Frozen meals consisting primarily of meat substitutes
Frozen meals consisting primarily of fish
Frozen meals consisting primarily of poultry
Ready cooked meals consisting primarily of meat
Ready cooked meals consisting primarily of meat substitutes
Ready cooked meals consisting primarily of poultry
Ready cooked meals consisting primarily of fish
Ready cooked meals consisting primarily of vegetables.
The mark was filed in class 30 with following description of goods:
Coffee
Tea
Cocoa
Artificial coffee
Rice
Tapioca
Sago
Pasta
Noodles
Dumplings
Vermicelli
Couscous [semolina]
Flour
Preparations made from cereals
Processed cereals
Processed grains
Processed grains, starches, and goods made thereof
Whole grain rice
Long grain rice
Wild rice
Brown rice
Basmati rice
Parboiled rice
Risotto
Baking preparations and yeasts
Baking-powder
Doughs, batters, and mixes therefor
Rice mixes
Packaged meal mixes consisting primarily of rice
Processed quinoa
Bread
High-protein cereal bars
Sugar
Honey
Treacle
Pizzas
Pies
Ice cream
Edible ices
Popcorn
Grain-based chips
Condiments
Sauces
Cooking sauces
Preparations for making up into sauces
Curry sauces
Pasta sauces
Pasta bake sauces
Chili sauce
Soy sauce
Hot sauce
Sweet and sour sauce
Spicy sauces
Savoury sauces
Sauces for rice
Sauce powders
Mixes for preparing sauces
Flavourings in the form of concentrated sauces
Prepared foodstuffs in the form of sauces
Marinades
Salad dressings
Chutneys
Pastes (Farinaceous food -)
Relishes
Gravy
Thickeners for cooking foodstuffs
Pasta sauce
Pesto [sauce]
Tomato sauce
Mustard
Vinegar
Salt
Spices
Seasonings
Culinary herbs
Processed garlic for use as seasoning
Processed ginger for use as seasoning
Minced ginger
Seasoning pastes
Pepper
Chili seasoning
Chili paste for use as a seasoning
Aromatic preparations for food
Flavourings for foods
Extracts used as flavouring [not essential oils]
Spice mixes
Spice preparations
Spice extracts
Spice rubs
Curry mixes
Pasta-based prepared meals
Rice-based prepared meals
Noodle-based prepared meals
Instant noodles
Instant rice
Snack food (cereal-based -)
Snack food (rice-based-)
Snack foods consisting principally of pasta
Snack foods consisting principally of rice
Meals consisting primarily of pasta
Meals consisting primarily of rice
Meals consisting primarily of processed grains
Meals consisting primarily of processed cereals
Meals consisting primarily of quinoa
Meals consisting primarily of noodles
Frozen meals consisting primarily of pasta
Frozen meals consisting primarily of rice
Frozen meals consisting primarily of processed grains
Frozen meals consisting primarily of processed cereals
Frozen meals consisting primarily of quinoa
Frozen meals consisting primarily of noodles
Processed grains combined with seasonings and flavourings
Processed cereals combined with seasonings and flavourings
Processed quinoa combined with seasonings and flavourings
Rice combined with seasonings and flavourings
Processed grains combined with edible seeds, pulses, legumes, or vegetables
Processed cereals combined with edible seeds, pulses, legumes, or vegetables
Processed quinoa combined with edible seeds, pulses, legumes, or vegetables
Rice combined with edible seeds, pulses, legumes, or vegetables
Pasta combined with edible seeds, pulses, legumes, or vegetables
Noodles combined with edible seeds, pulses, legumes, or vegetables.