The trademark LandMax was filed by TAIWAN GOLDEN BEE CO., LTD., a corporation established under the laws of Taiwan, Republic of China (the "Applicant"). The application was published for oppositions on May 30, 2023, and received one opposition filed on August 30, 2023 by Jaguar Land Rover Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by REDDIE & GROSE B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 30, 2023
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).