The trademark application LEVELPLAY was filed by Unity Technologies SF, a U.S. corporation (the "Applicant"). The application was published for oppositions on June 19, 2023, and it was registered by office on September 26, 2023 without any oppositions.
The application was filed in English (French was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on April 9, 2024. Change of name and professional address of the trademark registration was recorded on August 6, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable and recorded computer software for enabling service providers to optimize user monetization, marketing, and customer satisfaction
Downloadable and recorded computer software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games
Downloadable and recorded computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns
Downloadable and recorded computer software for enabling software developers to provide advertising content
Downloadable and recorded computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications
Downloadable and recorded computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications
Downloadable software development kits (SDK).
The mark was filed in class 35 with following description of goods:
Business monitoring and consulting services, namely, analyzing digital games to provide strategy and insight regarding digital game creation, design, development, management, monitoring, improvement, monetization, marketing, advertising, and sales for business purposes
Advertising, marketing and promotion services for others provided via mobile and online communications networks
Market research services
Marketing analytics services, namely, providing Internet traffic metrics, statistics, user activity data, audience measurement and marketing and advertising reports
Advertising, marketing and business services, namely, assisting others in developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns
Providing an online network and online marketplace for others to engage in online advertising exchange, direct deals and cross-promotion with other publishers and providers of online mobile applications
Promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users
Providing information through electronic networks about products and services for advertising and sales purposes
Business management services, namely, tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications
Business data analysis services, namely, providing predictive data analysis for developers and publishers
Database management in the field of advertisers, advertising content, computer games, software developers, and software applications
Advertisement via mobile phone networks
Digital advertising services
Dissemination of advertising for others via public and private wireless networks for display on mobile devices
Mobile advertising services for others in the field of ad monetization
Online advertising and marketing services in the field of ad monetization.
The mark was filed in class 42 with following description of goods:
Providing temporary use of non-downloadable software for enabling service providers to optimize user monetization, marketing, and customer satisfaction
Software as a service (SAAS) services featuring software for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games
Platform as a service (PAAS) featuring computer software platforms for creating, developing, managing, monitoring, improving, monetizing, marketing, advertising, and selling digital games
Providing temporary use of non-downloadable computer software for developing, launching, displaying, editing, managing, measuring, tracking and analyzing advertisements and sales and advertising campaigns
Providing temporary use of on-line non-downloadable software and applications for enabling software developers to provide advertising content
Providing temporary use of non-downloadable computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications
Providing temporary use of non-downloadable computer software for tracking, analyzing and managing advertising, sales and ecommerce activities within mobile computer games and applications
Application service provider, namely, hosting, developing, managing, analyzing, tracking and maintaining applications, software and online networks of others in the fields of advertising and marketing.