The trademark Beauty of Joseon was filed by Shenzhen Youjiacheng Trading Co Ltd, a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on May 23, 2023, and received one opposition filed on August 22, 2023 by GOODAI GLOBAL INC. on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by VOSSIUS & PARTNER PATENTANWÄLTE RECHTSANWÄLTE MBB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 22, 2023
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Change of name and professional address of the trademark registration was recorded on April 23, 2024.
The Opposition with reference B 003201847 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on May 22, 2024 by the EUIPO.