The trademark application V-LAND was filed by Essity Hygiene and Health Aktiebolag, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on June 21, 2023, and it was registered by office on September 28, 2023 without any oppositions.
The application was filed in English (German was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable virtual beauty, skin care, hygiene, intimate care, and cosmetics products
Downloadable multimedia files containing artwork, text, audio, and video files and non-fungible tokens
Downloadable computer software for interactive games for use through a global computer network and through various wireless networks and electronic devices
Downloadable software to participate in social networks and interact with online communities
Downloadable software for accessing and streaming multimedia entertainment content
Downloadable software to provide access to an online virtual environment
Downloadable digital animated and still designs for access and use in online environments, virtual online environments and augmented reality virtual environments
Downloadable computer software for the creation, production and modification of characters, avatars, digital overlays and skins
All of the foregoing goods related to beauty, health services, personal care, pregnancy and feminine intimate hygiene care.
The mark was filed in class 35 with following description of goods:
Online retail services featuring virtual goods and physical goods
Providing an incentive program whereby individuals can earn real world and virtual rewards
Arranging and providing incentive reward programs to promote the sale of beauty, skin care, hygiene, intimate care, and cosmetics products
Providing a website featuring consumer product information in the fields of beauty, skin care, hygiene, intimate care, and cosmetics products
Providing marketing information via websites.
The mark was filed in class 41 with following description of goods:
Entertainment services
Entertainment services provided online and in virtual environments
Providing online games
Organizing and arranging competitions
Organizing and arranging community digital events
Information, advice and consultancy in relation to all the aforesaid services
Providing an interactive website for virtual reality game services
Entertainment services, namely, providing on-line, non-downloadable virtual perfumery, toiletries, cosmetics, skincare preparations, body care preparations, sanitary preparations and intimate hygiene care preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments
Virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices
Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes
Entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events
Entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events
Educational services, provided online and in virtual environments
Providing online games in the fields of beauty, health services, personal care, pregnancy and feminine intimate hygiene care.