The trademark SHELMA INSTINCTIVELY PERFECT was filed by Partner in Pet Food CZ s.r.o., a corporation established under the laws of the Czech Republic (the "Applicant"). The application was published for oppositions on June 25, 2023, and received one opposition filed on July 18, 2023 by Mars, Incorporated on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Hogan Lovells (Alicante) S.L. & Cia. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 18, 2023
The application was filed in Hungarian, and Hungarian was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on December 12, 2023.