The trademark TADA EXPERIENCES was filed by Anheuser-Busch InBev S.A., a corporation established under the laws of the Kingdom of Belgium (the "Applicant"). The application was published for oppositions on September 3, 2023, and received one opposition filed on December 3, 2023 by STADA Arzneimittel AG on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by HARMSEN UTESCHER and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued December 3, 2023
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Goods And Services
The mark was filed in class 9 with Downloadable applications and these goods not being in relation to the pharmaceutical or healthcare sectors..
The mark was filed in class 35 with Retail sales and marketing services of beverages and food products, through physical and/or online sales using an e-commerce platform that connects consumers with stores providing same day delivery.
The mark was filed in class 39 with following description of goods:
Delivery services
Delivery of beverages
Delivery of food products
Delivery of goods
These services not being in relation to pharmaceutical or healthcare products.
The mark was filed in class 42 with Computational platform as a service [PaaS] and these services not being in relation to the pharmaceutical or healthcare sectors..
The mark was filed in class 43 with Services for providing food and drink.