The trademark application Connect, Motivate and Measure Your Ecosystem was filed by 360insights (USA) Ltd., a U.S. corporation (the "Applicant"). Application refused.
The application was filed in English (German was selected as the second language).
The Refusal with reference B 018896318 was Rejected according to Article 7(1)(b) EUTMR with decision issued on May 2, 2024 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable computer programs for management, classification and distribution of data and associated resources
Digital media, namely, CDs, DVDs and optical discs, featuring documentation and instructions manuals relating to computers or computer programs for management, classification and distribution of data and associated resources
Downloadable computer software for management, classification and distribution of data and associated resources
Downloadable computer software for use in data management, communications management, network management, customer relationship management, content management, e-commerce, intranet and extranet systems
Downloadable software for accessing global information networks.
The mark was filed in class 35 with following description of goods:
Business and promotional services, namely, design and management of rebate, sales channel incentive, and employee incentive programs through the use of incentive claims processing, marketing support, risk and compliance, consumer rebates customer care, retail and consumer experience strategies in the fields of retail, manufacturing, technology, telecommunication
Business and promotional services in the field of pharmaceutical, medical and automotive industries, in order to promote the sale of the goods and services of others, and to promote productivity and quality for others
Advertising services
Business management
Business administration
Providing office functions
Business marketing advisory, consultancy and research
Providing business information
Analysis of business data stored in computer databases
Collection, systematization and compilation of business information into computer databases
Data processing services
On-line business networking management
Ecommerce services, namely, online retail store services featuring computer software, tickets to entertainment events for others, and subscription services in the nature of electronic journals
Telecommunication network management services, namely, the operation and administration of intranet and extranets for others
Customer relationship management
Content management services, namely, database management services for others
Advice and consulting relating to use of the internet, namely, internet marketing consulting services
Administration of incentive award programs to promote the sale of the goods and services of others
Conducting employee incentive award programs to promote productivity and quality
Customer loyalty rewards program for shoppers
Operation of a customer incentive, award and loyalty programs
Organization and management of customer loyalty programs
Sales and promotional incentive schemes and promotional services, namely, provision of bonus incentive rewards to customers
Administration of travel reward programs
Administering a customer loyalty rewards program featuring gift incentives
Administering a customer loyalty services, namely, a rewards program featuring gift incentives for commercial, promotional and advertising purposes
Creating marketing campaigns by offering rewards catalogs with e-commerce online redemption applications, peer recognition systems, and e-card applications based on client's data input
Order fulfillment of products, services and travel destinations featured in rewards programs.
The mark was filed in class 42 with following description of goods:
Software as a service (SAAS) and platform as a service (PAAS) services featuring computer software and platforms for optimizing marketing channel and sales incentive programs, namely, incentive claims processing, marketing support, risk and compliance, customer care, consumer rebates, retail and consumer experience strategies for use in the fields of retail, manufacturing, technology, telecommunication, pharmaceutical, medical and automotive industries
Software as a service (SAAS) and platform as a service (PAAS) services, namely, hosting software for use by others in the management of rebates, sales channel incentive and employee incentive programs to promote the sale of the goods and services of others and to promote productivity and quality for others
Design and development of computer hardware and software
Design and development of computer software and programming of software for use in the design and management of rebate, sales channel incentives and employee incentive programs in the field of retail, manufacturing, technology, telecommunication, pharmaceutical, medical and automotive industries
Provision of web design services and web hosting services, for others, such as designing and hosting web-based rewards and recognition program applications for employees and customers of clients
Technical consultation and maintenance of web-based reward and recognition software programs
Provision of points-based rewards computer program interfaces
Computer services in connection with electronic data management, namely, providing context-based Internet search engines for aggregating and presenting data from multiple sources
Technical support, namely, troubleshooting in the nature of diagnosing computer hardware and computer software problems
Design, creation, updating and maintenance of computer software and computer programs
Computer programming
Computer software consultancy
Computer systems analysis
Advice and consulting relating to use of the internet, namely, IT consulting services
Website design
Rental and leasing of computers and computer software
Computing services, namely, software development, updating and maintenance for commercial interaction in a global computer network
Integration of computer hardware and software systems
Consulting services in the field of computer hardware and software, namely, in the fields of selection, implementation and use of computer hardware and software systems for others
Computer website design for the compilation of web pages on the Internet
Technical writing for others for the compilation of web pages on the Internet
Hosting of web sites
Creating and maintaining websites for others
Electronic storage of data
Webpage database development services
Providing online non-downloadable computer programs for management, classification and distribution of data and associated resources
Providing online non-downloadable computer software for management, classification and distribution of data and associated resources
Providing online non-downloadable computer software for use in data management, communications management, network management, customer relationship management, content management, e-commerce, intranet and extranet systems
Provision of non-downloadable software for accessing global information networks.