EUTM file information

018897475

Mds Marketing - Data - System

July 4, 2023

Trademark Summary

The trademark mds Marketing - Data - System was filed by Axel Springer SE, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on August 24, 2023, and received one opposition filed on November 21, 2023 by MONOLITIC, S.A. on Likelihood of confusion. the opponent was represented by MARQUESPATENT, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 21, 2023

The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).

Goods And Services

  • The mark was filed in class 9 with following description of goods:
    1. Computer programs and software, Web application software, Especially Software for interactive analysis of data and statistics of representative market/media studies and interviewing for media use, socio-demographics, psychographics and consumption for target group analysis and media planning
    2. Software for dialogue-capable presentation of data
    3. Mobile apps
    4. Application software for mobile devices
    5. Downloadable media
    6. Recorded content.
  • The mark was filed in class 35 with following description of goods:
    1. Marketing research, market analysis
    2. Media analytic services and Media planning, For marketing purposes, For commercial use
    3. Compilation of statistics
    4. Collecting, storing, evaluating and reproducing data and information from representative market/media studies and surveys, in particular reader and media usage data, distribution analyses, campaign planning and reader typologies through data processing programs (media planning dialogue systems) and via the internet
    5. Opinion polling
    6. Marketing
    7. Advertising
    8. Arranging commercial transactions, for others, including within the framework of e-commerce
    9. Collating, maintenance and systematic ordering of data in computer databases
    10. Advertising research
    11. E-commerce, Namely of Arranging contracts for the buying and selling of goods
    12. Computerized file management
    13. Dissemination of advertising matter
    14. Sales promotion for others
    15. Rental of advertising space
    16. Consultancy and information in relation to the abovementioned services, included in this class
    17. Design and development of internet offers for interactive target group analysis and media planning.
  • The mark was filed in class 42 with following description of goods:
    1. Design and development services, in relation to the following goods: Computer programs for interactive target group analysis and media planning
    2. Programmable electronic Internet, television and radio programme guides
    3. Graphic arts design
    4. Design of advertising space on the Internet
    5. Electronic data back-up
    6. Server administration
    7. Providing or rental of electronic memory space on the Internet (webspace)
    8. Administration of user rights in computer networks
    9. Providing platforms on the Internet
    10. Software design for others, Software development, Updating of computer software, Installation of computer software, Maintenance of computer software and Rental of computers and computer software
    11. Providing of software (software as a service)
    12. Consultancy and information relating to the aforesaid services, as far as the aforesaid services are included in this class.