The trademark HLDIRECT was filed by Bengbu Longhe Electronic Commerce Co., Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on July 11, 2023, and received one opposition filed on September 26, 2023 by HL Display AB on Likelihood of confusion. the opponent was represented by NIHLMARK & ZACHAROFF ADVOKATBYRÅ AB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 26, 2023
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Change of name and professional address of the trademark registration was recorded on April 23, 2024.
The Opposition with reference B 003203941 was refused according to Article 8(1)(b) EUTMR with decision issued on July 23, 2024 by the EUIPO.