The trademark HIRA PREMIUM QUALITY was filed by BEF SRL, a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on July 12, 2023, and received one opposition filed on October 10, 2023 by P. & B. FOODS HOLDINGS LIMITED on (a) Art. 8(4), (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by DENNEMEYER & ASSOCIATES and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 10, 2023
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).