The trademark THE BELL was filed by Taco Bell Corp., a U.S. corporation (the "Applicant"). The application was published for oppositions on July 13, 2023, and received one opposition filed on October 15, 2023 by Bell Food Group AG on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by HARMSEN UTESCHER and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 15, 2023
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on August 2, 2023. Change of name and professional address of the trademark registration was recorded on October 2, 2024.