The trademark application THE SPORT DIVIDEND was filed by Omnicom International Holdings Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on June 4, 2024, and it was registered by office on September 11, 2024 without any oppositions.
The application was filed in English (Italian was selected as the second language).
Change of name and professional address of the trademark registration was recorded on August 6, 2024. Change of name and address of the trademark registration was recorded on August 28, 2024.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising agency services
Digital, online and interactive marketing and advertising services
Direct marketing advertising services for others
Advertising services, namely, creating corporate and brand identity for others
Business marketing consulting services related to advertising, marketing and brand development for others
Market research and analysis services
Data analytics services for analysing the effectiveness and value of advertising / marketing campaigns / strategies
Market survey research and opinion polling
Brand evaluation services, brand positioning services and brand analysis, namely, brand strategy and identity consultation services
Public relations services
Sales promotion services, namely, promoting the goods and services of various industries through the dissemination of printed, audio and visual materials and by rendering sales promotion advice
Dissemination of advertising for others via the Internet and other interactive, wireless and digital media
Media planning, namely, advising others on placement and scheduling of advertising and media buying in the field of advertising
Event marketing services, namely, providing marketing and promotion of special events
Sponsorship marketing
Influencer marketing
Business management of influencers for advertising and promotional purposes
Marketing via social media platforms
Customer relationship management
Post-production editing services for digital, video and audio commercials
Social media marketing
Database marketing
Telemarketing
Organizing events and exhibitions, for commercial, advertising and promotional purposes
Audio and video post-production editing services for video and audio advertising
Advertising, marketing, promotional and public relations services
Advertising, promotional, public relations and marketing communications
Advertising agency, marketing agency, promotional agency and public relations agency services
Business project management
Interactive and non-interactive marketing
Marketing studies
Online and internet advertising, promotion and marketing services
Internet keyword marketing services
Experiential marketing, promotion and advertising services and campaigns
Virtual marketing, promotion and advertising services and campaigns
Viral marketing, promotion and advertising services and campaigns
Video marketing, promotion and advertising services and campaigns
Creation of advertising campaigns
Creation of advertisements, commercial sponsorship
Field marketing
Business consulting services
Organisation and exhibitions and trade fairs for commercial and advertising purposes
Marketing, advertising and consultancy services in relation to brand strategies, brand relationships, customer relationship marketing, loyalty marketing and consumer targeting
Segmentation and profiling of market data
Analysis of consumer responses to advertising
Creation and development of retail strategies
Studies, analysis, statistics, databases relating to business, marketing and marketing information
Advertising and marketing services in relation to data mining, data manipulation, data cleansing, data transformation, data operations and transmission of data
Providing on-line information relating to advertising and business consultancy services
Business management of talent and talent agency services
Marketing research services
Retail research services
Analysis of retail and marketing trends
Reprographic services
Advertising services relating to packaging
Corporate communications services for public relations purposes
Creating press releases
Production of video recordings, audiovisual recordings, and digital video and audiovisual recordings for advertising purposes, marketing purposes, publicity purposes, promotional purposes, public relations purposes
Staff consultancy services, staff utilisation planning, staff management and management advice relating to staff
Brand creation services
Brand creation consultancy and advice
Corporate identity services
Corporate identity and brand development services
Corporate and brand image development, consultancy and advice for businesses and individuals
Consultancy, and advice and information services relating to brands, brand identity and brand development
Brand development, consultancy and advice
Evaluation, vetting and analysis of website content for marketing purposes
Provision of information, advisory and consultancy services in relation to the aforementioned services
Providing online information relating to advertising and business consultancy services
Corporate communications services being public relations services
Project management services relating to advertising, marketing, promotional and public relations
Immersive and virtual marketing, promotion and advertising services and campaigns
Business networking
Advertising, marketing and advertising and marketing consultancy services in relation to businesses that provide data mining, data manipulation, data cleansing, data transformation, data operations and transmission of data services
Talent agency services
Retail research services, namely, research relating to competition and branding in the retail sector
Marketing services being the business data analysis of market, business and industry trends
Public relations services, namely, management of news and press coverage and stories
Public relations services provided through all public communications means
Writing of publicity texts, namely, creating press releases
Promoting good employment practices
Promoting the goods and services of others through targeted advertising
Conducting, organising, holding, arranging, shows and exhibitions in the field of advertising, marketing, and music used for commercial purposes
Corporate identity and brand development services for corporate clients
Consultancy and advice related to brand creation and development
Corporate image development consultancy and advice
Branding services, namely, consultancy, and advice and information services relating to management and marketing of brands, creating brand identity and brand development for businesses and individuals
Business management of celebrities, performing artists, models, professional athletes, broadcasters, authors and designers
Business management of the personal affairs of others
Assistance in management of business activities and events
Negotiation of advertising/marketing contracts, licenses, and endorsements for others
Promotion of products and services of third parties through sponsoring arrangements and license agreements
Commercial consultancy
Marketing consultancy
Business and marketing advice relating to sponsorship
Business agency representation for athletes, professional sports groups, broadcasters, event host committees and media talent
Corporate event management services
Promoting live entertainment events and merchandise related to live entertainment events
Advertising, marketing and public relations services for securing naming rights and sponsorship agreements for professional sports persons, teams and arenas
Promoting ticket sales and VIP privileges for live entertainment events
Promoting the sale of fantasy sports and entertainment packages
Providing auction services for fantasy sports and entertainment packages
Business, consultancy and advisory services relating to the provision of sponsorship for television, radio, satellite, cable and Internet broadcast programmes and advertisements, live and broadcast entertainment, sporting and cultural activities and events.
The mark was filed in class 41 with following description of goods:
Film, video, and sound recording production and post-production services
Production of sound and music video recordings
Sound editing and enhancement
Editing and recording of sounds, namely, mixing of dialogue, music, sound effects, dialogue and narration, and automated dialogue replacement
Video post-production editing services, namely, adding visual effects and graphics to video tape, audio tape, digital media and film
Video, CD, and DVD mastering services of film, digital media and video tape
Publishing of electronic publications
Post-production editing services in the field of music, videos and film, namely, audio post-production editing, audio track editing and augmentation
Entertainment information services
Online digital publishing services
Digital video, audio and multimedia entertainment publishing services
Interactive entertainment
Interactive entertainment services
Online interactive entertainment
Arranging of conferences relating to advertising
Training in the field of advertising
Publishing and reporting
Education, entertainment and sport services
Multimedia publishing
Entertainment services being film services, video services, music services
Video services, namely video production, video post-production, video direction, video editing, video hire, video distribution, video studio services, entertainment by video, video performance, showing of videos, presentation of video, provision of non-downloadable videos, provision of facilities for production of videos
Music services, namely music instruction, music performance, music concerts, music publishing, musical entertainment, music recording, live music shows and performances, music production, music composition, production of music shows, publishing of musical works, provision of non-downloadable music from the internet, music studio services, provision of facilities for production and recording of music
Photographic, film, video services, being production services
Education, instruction, seminar and training services
Cultural activities
Consumer, customer, staff and employee education, instruction and training
Staff and employee education, instruction and training for sales, management, administration, marketing, advertising, public relations, financial management
Provision of educational information through a database or the internet
Online training, instruction and education services
Professional development services (being education and training) and training for professional development
Music, video and film entertainment services
Producing video compilations
Selection and compilation of video and sound recordings
Booking of events and competitions, tickets and seats
Arranging and conducting colloquiums, exhibitions, concerts, entertainment events, conferences, congresses, seminars, symposiums, festivals, fairs, sporting and esporting events / contests , shows, workshops, fashion shows and contests
Scriptwriting services
News reporter services
Entertainment by way of pre-recorded messages and video messages
Music, video and media recording, recording studio, and production services
Publication and publishing services, including online and over the internet
Cinema presentations
Disc jockey and dj services
Organizing, producing, arranging and curating entertainment, recreational, educational and cultural events
Game shows
Provision of games
Games offered on-line and from a computer network
Gambling services and betting services
Entertainment services being provision of virtual or online environments within which users can interact for recreational, competition, gaming, leisure or entertainment purposes
Entertainment, education and publishing services provided by way of blogs and online forums
Entertainment and education services provided by way of podcasts
Provision of web based programmes for mobile communications devices, being non-downloadable media, multimedia, audiovisual media, games and publications
Entertainment and education services by way of music and media provided through the internet or mobile telephone communication
Entertainment and education services on social networking websites
The provision of on-line electronic publications and digital music (not downloadable) from the Internet
Production, preparation, exhibition, distribution and rental of video, audio, audiovisual and radio programmes and of films, animated films, sound and video recordings and live events, including through interactive media, including on the internet
Provision of recreational and entertainment facilities
Creation of formats for media, television, music and video
Provision of digital music (not downloadable) supplied from MP3 websites on the Internet
Fan club services
Providing digital music (not downloadable) from MP3 Internet websites
Booking of tickets and / or seats for cultural, educational or sporting events
Text, image, sound and video editing services
Music, video and photographic composition services
Production of and the creation of content for podcasts relating to sport and entertainment
Video recording, taping, editing, production, exhibition
Advisory and consultancy services relating to the aforementioned services
Entertainment services in the nature of professional eSports competitions, tournaments and exhibitions
Online entertainment services featuring a web-based system and on-line portal for users to participate in eSports, online gaming and video/computer gaming competitions, tournaments and related entertainment-based activities
Organizing and conducting athletic competitions and games in the field of eSports, online gaming, video/computer gaming competitions and related entertainment
Entertainment services in the nature of production of motion pictures, videos, television shows, and multimedia entertainment content in field of eSports, online gaming, video/computer gaming competitions and related entertainment
Providing information about tournaments, events, and competitions in the video game and online gaming fields via websites and wiki sites
Providing information on online gaming competition results, team and player profiles and other information relating to eSports, online gaming, video/computer gaming competitions and related entertainment from an on-line searchable database
Providing information on-line relating to computer games and computer enhancements for games
Providing entertainment information in the fields of eSports, online gaming and video/computer gaming competitions and related entertainment via a website
Providing non-downloadable on-line publications in the nature of an interactive encyclopedia in the fields of eSports, online gaming, video/computer gaming competitions and related entertainment
Conducting, organising, holding, arranging trade conferences in the field of advertising, marketing, and music used for commercial purposes.